Pokémon Go Linked to 10,000 Daily Distracted Driving Incidents
We have yet another category of dangerously distracted drivers and pedestrians on our roads: the players of Pokémon Go.
According to a study published last Friday in JAMA Internal Medicine, Pokémon Go was responsible for almost 114,000 incidents of distracted driving or walking during a single 10-day period last summer.
Those incidents included at least 14 car crashes, including one, presumably, that occurred on July 18 in Baltimore, when a driver in an SUV swiped a parked (and, fortunately, unoccupied) police cruiser.
Automakers Tap New Partners to Bridge Tech Gap
Automakers are increasingly turning to non-traditional suppliers to bridge the knowledge gap they face as they try to keep pace with rising demand for in-car connectivity and autonomous driving.
To stay on top of these changes vehicle manufacturers are working closer than ever with companies that have honed their expertise by working in rapidly evolving sectors such as software development, data management, telecommunications and user-interface systems.
"Due to the need for rapid innovation, OEMs are pursuing relationships with fast-moving companies with a Silicon Valley mentality," Dan Galves, senior vice president and chief communications officer at camera-software company Mobileye, told Automotive News Europe.
Connected Vehicles: Wireless Control for Safer Stops and Crash-Free Travel
Wireless control techniques will cut accidents on the road and in the air - but can connected vehicles be safe from hackers?
For police trying to stop offenders in stolen cars the weapon of choice has become the ‘stinger’ - a simple chain of spikes designed to blow out the tyres of the oncoming vehicles. But they take time to deploy and lead to risks for the police stretching them across the road.
In the attempt to avoid a stinger spread across half of the road in a high-speed chase, a teenage vehicle thief mowed down Merseyside police constable Dave Phillips in October 2015.
Important Webinar on Cybersecurity Taking Place On Wednesday, October 5! Register Now!
No longer just a subject of the science fiction genre, fears regarding cybersecurity and motor vehicles are a present reality.
Cars and trucks today are more like "computers on wheels," as they rely more and more on technology for performance and convenience than ever before. For fleet professionals, the rapid growth of vehicle connectivity presents challenges, as well as opportunities.
NAFA will be conducting the webinar "Fleet Management and the Connected Vehicle" on this important subject on Wednesday, October 5 at 10:30 am. Register now by clicking here.
Pokémon Go Can ‘Lure’ Customers to Your Business
By Wendy Eichenbaum
On July 14, 2016, Sprint released a press release titled: “Attention Monster Hunters: Sprint and Boost Mobile Stores Become ‘Must Stop’ Location for Pokémon Go Players.” They advertised that gamers could visit a retail store for lures, free charging stations, and help from gaming experts.
The Pokémon Go game is free. In the United States, 64 percent of the population uses smartphones, and over 21 million people play Pokémon Go daily. Players’ addiction to Pokémon Go promises a new way to reach out to your customers.
The Pokémon Go game is free. In the United States, 64 percent of the population uses smartphones, and over 21 million people play Pokémon Go daily. Players’ addiction to Pokémon Go promises a new way to reach out to your customers.
Last month, we examined the potential for Pokémon Go to change users’ expectations of game and mobile app experiences. Now we will explore how this game can revolutionize the way that you incentivize your customers to reach out to you.
