By Ed Pierce, Fleet Industry Marketer
An “integrated marketing plan” sounds like the natural result of a sound business process. Why wouldn’t a fleet provider’s marketing plan integrate all of the tactics in support of one set of goals?
Specifically, it makes sense that a company should use more than one medium to distribute a singular marketing message. A plan comprising different promotional methods ought to be designed so that each method reinforces the others. And, when there are multiple messages, distributed through multiple channels, they should relate to each other in support of an over-arching strategy.
Despite the methodical intent, however, many companies’ plans still suffer from marketing fragmentation. Since there are so many different marketing options available in today’s world, many companies find it difficult to select which media best fit their advertising and marketing needs. Then, they muddy the message in an attempt to address different targeted audiences.
The driver of a pickup truck that collided with a church minibus in rural Texas, killing 13 people, apologized after the crash and acknowledged he had been texting while driving, a witness said Friday.
Jody Kuchler told The Associated Press he was driving behind the truck and had seen it moving erratically prior to the Wednesday collision on a two-lane road about 75 miles west of San Antonio,near the town of Concan. Kuchler said the truck had crossed the center line several times while he followed it.
"He kept going off the road and into oncoming traffic and he just kept doing that," said Kuchler, who followed the truck for at least 15 minutes.
With all of the buzz from companies like BMW, Google and Tesla, it’s easy to get the impression that autonomous vehicles will be hitting the roads any day now, with an estimated 10 million self-driving cars shuttling passengers across the country by 2020.
However, in just the past few days, Uber ended up suspending and then slowly relaunching their self-driving car program after a high-impact crash.
Not the most promising start to a driverless future that is supposed to be a mere three years away.
Want to make your business networking more effective? Here are ten tips to keep in mind.
By Stephanie Speisman
Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.
Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.
Ford Motor is in pole position when it comes to benefiting from the coming age of autonomous vehicles.
That's the conclusion of a study released Monday by Navigant Research, which sells its in-depth surveys of energy and transportation markets to suppliers, policymakers and other industry stakeholders.
The Dearborn-based automaker took the top spot by demonstrating that it has the strategic vision and execution capabilities to both develop automated driving systems as well as deploy them across a range of mobility platforms.
If you’ve bought a new car in the last several years, there’s an increasing likelihood that when you take a look in the trunk, you’ll no longer find a spare tire.
At best in many cases you’ll get an emergency tire inflator kit that can be used to temporarily seal a puncture and re-pressurize the tire.
On many high-performance and premium models, you won’t even get one of those if it’s equipped with run-flat tires as the 2017 BMW 530i just drove was.
Andrew Salzberg, Uber’s Head of Transportation Policy and Research, this week declared the company’s support for road pricing, a plan that would have cities or transit authorities charge drivers for using roads during peak times.
Urban planners in recent decades have discovered that building more and bigger highways, surprisingly, doesn’t do much to reduce congestion (a phenomenon known as "induced demand"). Instead, as Salzberg puts it, “the cost of driving ultimately needs to reflect its cost to our cities.”
Such programs, also known as congestion pricing, have already helped reduce traffic in cities across Europe and Asia, but haven’t really caught on in the U.S.
Pacific Gas and Electric Company, a member of the National Safety Council, is working to drive awareness of the dangers of distracted driving by encouraging the public to take the pledge to drive phone-free during Distracted Driving Awareness Month in April.
Technology allows us to make phone calls, dictate texts or emails and update social media while driving – all actions that are proven to increase crash risk.
The National Safety Council observes April as Distracted Driving Awareness Month to draw attention to this epidemic.