America simply doesn’t have enough truck drivers to deliver everything its people buy.
That’s not new, but many retailers are just now feeling the pain as annual shipping contracts are renewed. That has trucking companies scrambling to find ways to keep costs down.
“Millennials, they don’t want to drive trucks,” said Darren Tristano, CEO and founder of consultant Foodservice Results. “They’re looking at this and saying, ‘I want to be in something more glamorous, more tech-oriented.’”
Read the article at Fortune.