Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

GE Capital Fleet Services Introduces BrightWorks Insights Analytics Platform

GE Capital Fleet Services introduced BrightWorks* Insights, an advanced fleet analytics platform. The BrightWorks Insights platform is GE Capital Fleet Services’ core engine for bringing together data from drivers, vehicles, fleet services, and third parties to enable companies to make smarter fleet management decisions.

“Improved data and analytics technologies are driving change in fleet management. Fleet vehicles and management services are more connected than ever,” said Kristi Webb, CEO of GE Capital Fleet Services. “When you combine our BrightWorks advanced analytics with deep fleet expertise, customers have the information they need to make smarter decisions for their businesses.”

BrightWorks Insights helps fleet managers visualize key performance indicators and drill down into the data faster and more effectively.

Key BrightWorks modules include:

♦ BrightWorks Fuel is a map-based module that allows fleet managers to see mileage performance across a fleet, compare it to deep fleet and industry benchmarks, and use an advanced predictive algorithm to forecast fleet fuel costs at a zipcode level. With fuel costs constantly changing, monitoring and optimizing fuel consumption is crucial to a fleet’s bottom line.

♦ BrightWorks Alternative Fuels uses location data to visually overlay fleet locations with local alternative fuel refilling stations to determine where alternative fuel vehicles could reduce fleet costs and carbon emissions.

♦ BrightWorks Maintenance shows fleet managers how well drivers are utilizing their fleets’ maintenance networks, and where the maintenance spend is going. Thorough benchmark analytics will help keep fleets well-tuned, drivers on schedule, and costs under control. This capability enables better forecasts and improved recommendations for preventive maintenance and improved network utilization.

♦ BrightWorks Driver Performance delivers fleet managers a dashboard view of driver behavior on key performance indicators such as mileage and unsafe driving incidences, based on a variety of data sources and fleet benchmarks. Armed with this information, companies can target programs where they will have the most impact on fleet safety and cost.

BrightWorks Insights technology also is powering a new, more robust mobile driver app, set to launch later in 2015. The app helps to spur positive changes in driver behavior, combining useful and essential apps – such as a trip tracker and fuel and maintenance locators – with BrightWorks-driven observations and communications designed to improve mileage, maintenance and safe driving habits. The result uses analytics to create a more holistic and effective solution.

“With connected vehicle technology becoming more commonplace, fleet management is increasingly about turning vast, complex data sets into actionable insights and measureable outcomes,” said Brad Hoffelt, general manager, Products & Services for GE Capital Fleet Services. “The BrightWorks Insights platform combines advanced analytics with industry expertise, so that the data streaming off fleet vehicles can be turned into real-time insights.”

To see the original press release, go to GE Capital Fleet Services News.

Apr 18, 2015connieshedron
New Driver Aid Prevents AccidentsWheels Expands Toll Management Solution to Include Canada's 407 ETR
Recent Posts
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
  • License Plate Cameras Are About to Start Tracking a Lot More Than Just Your Car
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly