Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Autonomous
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Data Driven: One Day Your Car Will Know All Your Habits

The Detroit News

Picture this: You’re checking your friends’ Facebook updates on the windshield display screen while your car drives you to the other side of town.

Suddenly, a coupon for a special deal at the Applebee’s a mile ahead pops up because the car remembers you stopped there two months ago. It asks if you’d like to pre-order your two-for-one special so it’s ready when you arrive. Then it sniffs out the spot closest to the front door and parks you.

It’s a scene that could play out in the not-so-distant future.

The average car already produces enough data from the engine, infotainment system and other components to fill an iPhone in less than an hour. As cameras, radar and sensors on self-driving cars begin to gather even more information, carmakers and auto suppliers are expected to sort that information and sell it to marketers eager to cater to your living-room on wheels. By 2030, some forecasts say all that data could have generated as much as $750 billion.

For now, data generated by vehicles doesn’t leave the automaker, where it is used to monitor performance to improve the next generation — or signal that it’s time for an oil change or other maintenance.

But Ford President and CEO Jim Hackett in May spoke of a time when Ford could pair global-positioning information with traffic data and work with a company like Starbucks so the car could tell the driver that one location has a four-minute wait, but the Starbucks three highway exits ahead has a shorter wait time.

Drivers could order and pay for their Frappucino before getting in the drive-through line, and it would be ready when they hit the window.

Read more of the original article at The Detroit News

 

Jul 10, 2017Janice
A Call to Action: More About Marketing Scams Right Here in the Fleet IndustryRoad Rage, an Alarming Trend, Takes a Deadly Turn
You Might Also Like
 
Arizona Pedestrian Killed by Uber Self-Driving Car
 
Ford CEO Wants Smart Self-Driving Vehicles

Leave a Reply Cancel reply

Recent Posts
  • 4 Ways the U.S. Can Reassert Leadership on Climate Change
  • Majority of Electric Vehicle Owners are Intent on Purchasing Another One in the Future, J.D. Power Finds
  • Biden Plan to Promote EVs Threatens to Deplete Federal Highway Funds Without Major Changes
  • Electric Vehicles Close to ‘Tipping Point’ of Mass Adoption
  • Off-Lease Cars: What Are the Best Deals?
  • Biden to tell U.S. Agencies to Review Fuel Efficiency Standards, Overturning Trump
  • 6 Habits of the Most Innovative People
  • Safer Braking Technology Can Help Protect Your Fleet
  • Want to Make Your Case for Motor Pool? Here’s How
  • An E-Lesson in Navigating Situations of Civil Unrest
ASSOCIATION NEWS
The Ultimate Guide to Understanding Fleet Utilization & Achieving a Right-Sized Fleet
NAFA 2021 Institute & Expo Rescheduled to August
2020 NETS Conference Reveals Latest Fleet Safety Best Practices
Last Week to Register and Attend NAFA’s Essentials of Fleet Management Seminar: The Toolbox
AFLA 2020 President’s Awards Announced
Donlen President Tom Callahan Elected Into Fleet Hall of Fame
Bryan Flansburg, CAFM, Receives NAFA’s Distinguished Service Award
TECHNOLOGY
5G Will Transform Fleet: Safer, Smarter and Maybe Autonomously
Donlen Risk Center Wins 2021 BIG Innovation Award
What Buttigieg’s Nomination to Transportation Secretary Means for Cars
Toyota to Unveil Electric Car with 10-Min Fast-Charging Solid-State Battery Next Year
Private Autonomous Vehicles: The Other Side of the Robo-Taxi Story
New UK Police Speed Gun Can Read License Plates From Nearly Half a Mile Away—at Night
This New Feature is About to Make Electric Cars Way Easier to Use
CONFERENCES & WEBINARS
NAFA 2021 Institute & Expo Rescheduled to August
2020 NETS Conference Reveals Latest Fleet Safety Best Practices
NETS Virtual Strength IN Numbers®Fleet Safety Benchmark Conference
Tom Johnson Receives NAFA’s Honorary Lifetime Membership Award
Countdown to AFLA NextGen 2020
eDriving Webinar — Grey Fleet: The Myths, The Liabilities, The Solutions
Leadership Panel on The State of the Fleet Industry Takes Place at NAFA’s Virtual I&E
INDUSTRY ANNOUNCEMENTS
Merchants Fleet 2021 Outlook
FMW Welcomes Donald Dunphy
Holman Enterprises Names Chris Conroy President and COO
Michael Stafford Named Sales Director, Western Region, at Lordstown Motors
Fleet Industry Expert Steve Saltzgiver Joins RTA
Bill Schankel, CAE Appointed New CEO at NAFA
Merchants Fleet Secures $50 Million in Growth Financing from Bain Capital Credit

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly