Why Redefining TCO for the Fleet Industry Matters
Fleet leaders are no longer focused solely on reducing TCO, writes Whitney Reynolds, VP of FleetShare at Merchants Fleet. He says, ”Increasingly, they are asking a more fundamental question: does the industry’s definition of TCO still reflect how costs are actually created, shifted, and avoided in modern fleet operations?” Read more HERE
How B2B Marketing is Giving Fleet Industry Suppliers an Edge
In his latest Call to Action column, fleet marketing expert Ed Pierce writes, “By 2026, the most successful automotive fleet suppliers will no longer ask, ‘How can marketing support sales?’ Instead, they will ask, ‘How can marketing help determine where we compete, how we win, and how we grow?’ ” Read more HERE
When we asked Adam Kahn, Netradyne’s chief marketing officer, to tell us how this notable fleet safety company differentiates itself from its competitors, Kahn said, “We directly engage drivers throughout the day, using recognition to reward them for what they’re doing right.” We like that approach. Read more HERE
Janice Sutton
Editor in Chief
