Toyota will increase the capabilities of its 2007 Tundra 1/2-ton pickup in hopes of increasing market share from the current 7% to 10%. The automaker is targeting only a small increase in fleet sales to customers such as construction firms, but overall it expects to sell about 200,000 Tundras next year.
Background
Toyota expects to sell about 200K Tundras next year, about 10% of pickup segment
Aims to eventually double current 7% market share