Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Self-Driving Cars Can’t Handle Moral Choices

Self-driving cars are the subject of more hype than even true artificial intelligence, perhaps because they already exist and a number of big companies are committed to making them a marketable reality. So it’s worth listening when a top executive of one of these companies says self-driving vehicles are a long way off.

“The technology will be held back by the ultimate moral question on who’s responsible,” said Ian Robertson, head of sales for BMW in Munich.

Figuring this out isn’t as easy as simply changing insurance rules. Imagine you’re driving along a narrow mountain road at high speed, and a child jumps in front of your car. If you swerve to avoid hitting him, you’ll crash into a cliff or plunge into an abyss. In both cases, it means certain death for you.

Now imagine the car is driving itself.

“An algorithm will make a decision which might not be acceptable from a cultural or societal point of view,” Robertson explained.

BMW is as advanced as anyone when it comes to automated driving: It manufactures an electric car you can send away to look for a parking spot and then summon via your smartwatch to pick you up. The moral issue remains as pressing today as when Isaac Asimov formulated his famous Three Laws of Robotics.

In the 1953 short story “Sally,” Asiimov imagined self- driving cars run by “positronic brains.” His concept would be familiar to self-driving car enthusiasts of today, such as Google’s Larry Page or Tesla’s Elon Musk.

The plot of the story, however, is to illustrate that things can go wrong. An autonomous vehicle ends up killing an unscrupulous businessman who wanted to harm other such machines. It makes a moral decision, and that worries the story’s protagonist, who runs a robotic car farm. “I don’t get as much pleasure out of my cars as I used to,” he says.

The only way to resolve the moral dilemma is for the human inside the car to have full responsibility. In legal terms, this means having the driver behind the wheel all the time, able to take over at any moment.

Until recently, the Vienna Convention on road traffic, which went into effect in 1977, banned autonomous vehicles, saying that “every driver shall at all times be able to control his vehicle.” Last year, the U.N. working group responsible for keeping the convention up to date accepted an amendment saying assisted driving is acceptable if “such systems can be overridden or switched off by the driver.” German, French and Italian automakers pushed through this change, because it lets them keep up with Silicon Valley competition in developing self-driving car technology.

It means, however, that even though drivers will be able to cruise on autopilot, they will still have to keep watching the road, ready to take over if necessary. This is not an insurmountable hurdle for assisted driving technology, which is still going to be useful and highly lucrative. It’s just a reason to take off the rose-colored glasses and recognize that, even when the technology becomes widely available, we may never move to the back seat or sleep peacefully when alone in a moving car.

To see the original story, go to The Detroit News.

 

May 8, 2015connieshedron
Deaths Due to GM's Faulty Ignitions Hits 100Seven Tips to Help Reduce Rear End Collisions
Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
  • The Fleet Lifecycle Begins with Strategy
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Free NAFA Webinar on Thursday: Preparing for Natural Disasters
  • Why Continuous Damage Tracking Is Replacing Periodic Fleet Inspections
  • California Just Became the Best Place to Buy a Brand-New EV
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly