July 5, 2023

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Editor’s Analysis & Top Industry News

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Today, NAFA Fleet Management Association announced their Essentials of Fleet Management Seminar to be held in New Orleans, October 16-18. If you are new to fleet or want to brush up on your skills, we strongly recommend this immersive three-day program.

In Accelerating and Sustaining Driver Mindset Changes: Strategies for Success, Sarah Bechtold writes about how eDriving’s innovative Mentor program has achieved remarkable results. She says, “…Mentor can produce up to 89% reduction in risky driving behaviors and up to a 67% reduction in collisions.”

We encore an oh-so topical article from fleet marketing expert Ed Pierce: How to Develop a Marketing Content Strategy.  For more on fleet marketing strategy, read Ed’s article: FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight.

Janice Sutton
Editor in Chief

VIDEO: Removing Some of the Risk from Electrification

Electrada was created to provide a comprehensive approach to electrification across public and private fleets – one that shifts some of the risk, because fleets shouldn’t be put in the position of being system integrators all by themselves.

VIDEO: 2 NETS Safety Conferences

  Indianapolis or Paris? NETS Has 2 Great Safety Conferences

This fall the Network of Employers for Traffic Safety is offering two great conferences: one in Paris, and one in Indianapolis. Both will offer fantastic venues to network, share and learn with other fleet safety professionals.

Zoom Video Interview with You Here?

  Request for Zoom Video Interviews

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Email Ted Roberts to learn more: [email protected].


NAFA Seminar in New Orleans: Essentials of Fleet Management NAFA Seminar in New Orleans: Essentials of Fleet Management

NAFA’s one-stop training program, the Essentials of Fleet Management Seminar, returns as a live experience this October in New Orleans! If you are new to fleet, or growing in your role, this immersive program will guide you through the latest best-practices, strategies, key skills, and resources for managing your fleet.

The three-day, in-person event is your chance to learn in a classroom of fleet professionals about the fundamental principles of running an efficient fleet.

Early Bird rates are available! Reserve your spot today. Essentials of Fleet Management Seminar • October 16-18 • New Orleans, LA. Click here to register


Register Now for NETS 2023 Conferences in Paris & Indianapolis Register Now for NETS 2023 Conferences in Paris & Indianapolis

This year NETS offers you TWO opportunities to share fleet safety best practices. Join us!

EMEA Regional Road Safety Conference in Paris, France, September 11-13, 2023
Register Now!

Annual Benchmark Conference in Indianapolis, Indiana, October 10-12, 2023
Register Now!

Not yet a NETS member? Register for either conference and receive 50% off your membership fee if you join now!


AFLA Palm Springs Conference Will Feature Mike Pitcher as Keynote Speaker AFLA Palm Springs Conference — Best is Yet to Come!

2023 sees the fleet industry as a recognized essential component of the successful flow of goods and services for the world – an advantageous position. In this year’s opening keynote,

Mike Pitcher will leverage his four decades of experience in technology, finance, and fleet to explain why he, and AFLA, are confident the Best is Yet to Come.


FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight

By Ed Pierce, Fleet Industry Editorial & Marketing Consultant

FMW Brand Acceleration helps fleet product and service providers continuously build their brands’ value story and generate sales leads, without the hassle of finding and paying a premium for a generalized branding, marketing, or PR firm.

FMW Brand Acceleration supplements editorial coverage with a full array of fleet-focused marketing activities that begin with consulting, branding, marketing, and lead generation strategies.


Crash-Free Culture

By Sarah Bechtold, SVP Global Driver Risk Management, eDriving

At eDriving, our unwavering focus is to ensure that every driver returns home safely at the end of each day. Achieving this mission requires a fundamental shift in how drivers perceive their actions on the road and the impact they have on themselves and others.

Three critical factors play a pivotal role in expediting and maintaining this mindset shift: effective communication, the power of incentives over penalties, and fostering active engagement.

At eDriving, we have developed Mentor, an innovative smartphone app-based telematics program designed to identify and rectify risky driving behaviors.



Fleet Marketing

By Ed Pierce, Fleet Industry Marketing Consultant

A smart content management strategy is absolutely necessary for fleet providers’ marketing teams, not only to manage the huge volume of your data efficiently but also to allow informed decision-making.

Let’s look at a content management strategy in detail:

While to develop an effective marketing content strategy, you must first identify your audience personas. You must also define your content goals and measure the effectiveness of your content.

Let’s look at how to develop a content strategy and adapt it to different platforms.



Distracted Driving

By Dave Bean, FMW Associate Editor

New Mexico has the dubious distinction of being the deadliest state in the United States when it comes to distracted driving. Nearly 41% of all road deaths there are attributed to drivers whose attention was not on the road at the time of the incident.

Hawaii (29%) and Kansas (21%) finished second and third respectively in this category.

According to the most recent data from the National Highway Traffic Safety Administration (NHTSA) and analyzed by the legal staff at Heninger Garrison Davis, LLC, cell phone usage and reaching for that cell phone and other items in the vehicle are the leading culprits leading to distracted driving fatalities.



Hot Car Deaths Can Be Prevented With This New Technology

People are busy, life can be confusing and even the most attentive, caring parents can temporarily forget about a child in the backseat or think they made that stop at the daycare when, in fact, they didn’t make the drop-off that day.

Several companies, including Volvo, as well as the auto parts suppliers Hyundai MOBIS, part of the Hyundai Group, and Continental, have developed radar-like systems that operate inside the vehicle to detect the presence of any living being, whether a pet or a person. Hyundai MOBIS’s system is already being offered in its models in the company’s home market of South Korea and could come to the US next year, the company said.

via CNN

Your Car Records Everything, Now Cops Want That Data

Robotaxis being operated by companies like Waymo and Cruise use scores of cameras and sensors to avoid screwing up traffic and crashing into stuff. Those cameras record everything, though, including the faces and license plates of the people and cars they drive past … and now, the cops want access to that video.

A senior policy analyst at nonprofit digital rights group Electronic Frontier Foundation (EFF), Matthew Guariglia, argues that the issue isn’t police gathering evidence, it’s that there’s not always transparency on how the data police will gather from such data seizures will be stored, or how the police can access it.

via CleanTechnica

Win, Win, Win: Report Shows EV Government Fleets Good for Economy, Health, and Planet

Replacing the roughly 900,000 gas-guzzling light-duty automobiles in state and local government fleets with electric vehicles over the next decade could save U.S. taxpayers nearly $11 billion in lifetime expenses while reducing pollution and planet-heating emissions, according to a recent report.

According to the report, the biggest savings—more than $8.5 billion—would be on fuel costs, followed by nearly $6.9 billion saved on maintenance, over $3.5 billion in depreciation costs, and $1.1 billion on insurance. Greenhouse gas emissions would plummet by nearly 26 billion tons, a 63% drop compared with a scenario in which state and local governments purchase fossil-fueled vehicles to replace their old ones.

via Common Dreams

Domino’s EV Fleet Is Growing! More Than 1,100 Chevy Bolt Electric Vehicles Will Make Pizza Deliveries by the End of the Year

Domino’s Pizza Inc. isn’t just the largest pizza company in the world. It also lays claim to the largest electric pizza delivery fleet in the country, which is expanding with more than 1,100 custom-branded 2023 Chevy Bolt electric vehicles on the ground and in use at select franchise and corporate stores by the end of the year.

“We’re continuing to see a wide range of advantages from using EVs,” said Joe Jordan, Domino’s president of U.S. and global services. “In addition to business and environmental benefits, an electric delivery fleet also helps with hiring drivers, as they open up a whole new pool of job candidates who may not have their own vehicles.”

via PR Newswire

Pickup Safety

By Dave Bean, FMW Associate Editor

Manufacturers of five small pickup trucks with crew cabs were disappointed to learn the results of the recent Insurance Institute for Highway Safety’s (IIHS) updated moderate overlap front crash test on those vehicles.

Only the Nissan Frontier had so much as an ‘acceptable’ score. Those receiving less than acceptable ratings include Ford Ranger, Chevrolet Colorado, Jeep Gladiator and Toyota Tacoma.

“Our updated moderate overlap front crash test proved to be challenging for small pickups,” said IIHS President David Harkey. “A common problem was that the rear passenger dummy’s head came dangerously close to the front seatback…”



Drug & Alcohol Impairment

By Adam Danielson, Director of Business Development, SuperVision

Excessive drug and alcohol use in the U.S. negatively impacts almost every aspect of our society and economy.

And the trucking industry is no exception, where positive drug test results are rising. In the first three months of 2023, truck drivers testing positive for marijuana increased by 9.2%. Also, many of these drivers have not enrolled in the return-to-work program. This troubling data from the Drug and Alcohol Clearinghouse defines the significant challenges this problem puts on fleet management.

However, there are ways of dealing with drivers testing positive for marijuana.

One of the most effective ways is proactive monitoring. In this article, you will learn more about this issue and how preventative fleet monitoring with SuperVision can help protect your fleet from the increasing drug and alcohol challenge.



Predictive Maintenance

By Sumit Chauhan, Co-founder and COO, Cerebrum X

More vehicle fleets are leveraging Artificial Intelligence (AI), data analytics and sophisticated management technology in many areas of their fleet operations.

Predictive fleet maintenance with data-driven insights predicts equipment or vehicle failure. Fleet management is crucial to maintain cost efficiency, operations, and user safety.

The more datasets AI collects with OEM processing via the cloud, the better predictions it can make for vehicle fleets. This means safer, more intuitive automated vehicles in the future with more accurate routes and better real-time vehicle diagnostics.


Fleet Management Resources


The Automotive Fleet & Leasing Association. Advancing corporate fleet worldwide.

The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Driving Dynamics
Driving Dynamics was established to help corporate fleet drivers develop expert, safe driving skills using proven, advanced driving techniques.

Fleet Street
Fleet Street has 30+ years of experience and knowledge using a spectrum of wholesale and retail channels to simplify your involvement in the remarketing process.

SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.

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