Today, NAFA Fleet Management Association announced their Essentials of Fleet Management Seminar to be held in New Orleans, October 16-18. If you are new to fleet or want to brush up on your skills, we strongly recommend this immersive three-day program.
In Accelerating and Sustaining Driver Mindset Changes: Strategies for Success, Sarah Bechtold writes about how eDriving’s innovative Mentor program has achieved remarkable results. She says, “…Mentor can produce up to 89% reduction in risky driving behaviors and up to a 67% reduction in collisions.”
We encore an oh-so topical article from fleet marketing expert Ed Pierce: How to Develop a Marketing Content Strategy. For more on fleet marketing strategy, read Ed’s article: FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight.
Janice Sutton
Editor in Chief