We are delighted to welcome Susan A. Lund, president of MR3 Consulting, with the first of her new monthly columns: Ignite Your Selling Potential. Susan says, “Regardless of your role, everyone is selling or un-selling during every conversation.” Marketing expert Ed Pierce, in his column, gives us sage advice on planning a winning, customer-centric sales budget.
In Fleet Forecast 2017, Kristi Webb, CEO of Element Fleet Management, focuses on four trends she sees in analytics-driven fleet management. Fleet expenses is the topic of Mark Boada’s new column: 2017 Fleet Outlook: Cost Increases Accelerating.
Deadline approaching: NAFA FLEXY Awards submissions close on January 20th – this is your opportunity to nominate an outstanding fleet professional for these prestigious awards — it’s a huge honor.
Janice Sutton
Editor in Chief