We continue our conversation with Wheels’ president Dan Frank, scion of the family that founded Wheels and the fleet management industry 75-years ago. In an excerpt of our recent interview with him published in last week’s Fleet Management Weekly, we spoke with him about the relevance of driver safety and the role of telematics in managing the complexities of today’s fleets. This week, we talk with him about the state of the fleet industry.
Have you been following industry expert Ed Pierce’s monthly column on fleet marketing: ‘A Call to Action (For Fleet Providers)’? This week, Ed speaks about the high value of an integrated marketing plan in his latest chapter: ‘Einstein’s Argument for Integrated Marketing’ – don’t miss it!
We are working with NAFA this coming week to film and report from the organization’s International Fleet Academy in Orlando. Last year’s IFA was superb and we’re excited to once again meet and talk with our global fleet colleagues.
Check out our new, enhanced website: FleetManagementWeekly.com.
Janice Sutton
Executive Editor