Joining other automakers with subscriber programs, Mercedes-Benz has been running its pilot program, Flexperience, in Germany before coming to the U.S. market.
Four different tiers are being created, tied to its familiar product range: A-, C- E- and S-Class, and subscribers will be able to swap in and out of any vehicle in that segment up to 12 times annually.
The final pricing has not been determined, according to Mercedes’ global sales chief Britta Seeger. “Up to now, in all the tests, all that we have seen, what we’ve asked the customer to pay was a profitable basis.”
Read the article at The Detroit Bureau.