The pickup war escalated Friday when General Motors and Fiat Chrysler Automobiles reported fourth-quarter and year-end sales and, for the first time, the Ram pickup has outsold the Chevrolet Silverado for the year — by 10.1%.
When comparing the Silverado to the Ram, fourth quarter: GM reported Silverado sales rose 1% to 163,341 and Ram sales rose 7% to 172,579.
“This is really quite a shake-up and it’s uncharted territory for the Ram because it’s never been No. 2,” just behind the best-selling Ford F-150, said Jeremy Acevedo, an analyst at Edmunds in Santa Monica, California. “It would be like the Chevy Malibu leapfrogging the Honda Accord or Toyota Camry” sedans. Acevedo said it doesn’t look like GM or FCA’s pickup results were “stellar enough” to unseat the F-150 from the top spot when Ford reports its results Monday.
Read the article at Detroit Free Press.