Digital billboards are replacing traditional ones at a rapid pace as profitable, shared advertising space. Safety concerns about driver distractions have the federal government studying the risks and some states considering moratoriums on new signs until the facts are established.
Read the article from The New York Times
Digital billboards are replacing traditional ones at a rapid pace as profitable, shared advertising space. Safety concerns about driver distractions have the federal government studying the risks and some states considering moratoriums on new signs until the facts are established.
Background
Digital billboard costs $250-300K, roughly half what it did 5 years ago
Traditional billboards cost $5-50K
Digital billboards sell space for same $1-5K but share up to 6 advertisers per board