Buying or leasing a car are the traditional options for car ownership, but now app-based subscriptions—think car sharing that’s paid by the month, not the hour—are vying for consumers who fall between Uber addicts and car owners.
Car sharing is projected to grow globally from 5.8 million users in 2015 to 35 million by 2021.
“This takes a painful process—buying, financing, and maintaining a car—and turns it into a frictionless experience,” says T. J. Rylander, a VC at Next47. It’s the on-demand way: all the utility of ownership, none of the hassle.
Read the article at Wired.