BMW’s DriveNow car sharing program has a partnership with MyCityWay that will integrate the company’s location-based, situationally-aware mobile platform into the automaker’s fleet of vehicles in San Francisco. Designed to help users explore, enjoy and navigate major cities, MyCityWay will be installed in each of the 70 DriveNow BMW ActiveE electric vehicles.
DriveNow is a premium car sharing service launched by BMW is San Francisco last summer. The DriveNow fleet currently consists of 70 fully-electric ActiveE vehicles located at ten DriveNow stations around the San Francisco Bay Area, including hubs serving the Silicon Valley, SFO and Oakland International Airports.
“DriveNow’s partnership with MyCityWay dovetails perfectly with BMW’s overarching goal to become the leading provider of premium mobility services,” said Rich Steinberg, CEO of DriveNow. “The localized services and connectivity provided by MyCityWay will serve to enhance the driver experience for our customers and make finding their way around San Francisco easier and more enjoyable.”
The MyCityWay integration will focus on providing situationally-aware local discovery and relevant information based on location, needs and other real-time factors. The service will act as a one-stop shop to provide information including weather, traffic, parking, nearby events, dining and nightlife options, public transit updates, etc. The benefit of having these assets brought together under one umbrella and interacting with each other is that users, for example, will not only be able to search for a nearby restaurant, but then also find directions, check traffic patterns and live traffic cameras, and locate available street or garage parking nearby.
