As Carfax and its owner RL Polk deal with a lawsuit by 120 dealers, there are changes going on in the marketplace. AutoTrader just announced that it has partnered with Experian Automotive for vehicle history reports on AutoTrader.com listings.
This was done to enable dealers to utilize Experian Automotive’s AutoCheck vehicle history reports when merchandising their inventory on AutoTrader.com. Beginning in September, dealers who subscribe to AutoCheck will have the option of utilizing those vehicle history reports on the AutoTrader.com site. This non-exclusive partnership is a step designed to facilitate choice for AutoTrader.com’s dealer customers and allow other vehicle history report providers to work with AutoTrader.com in a similar manner AutoTrader said.
“Our dealer customers have clearly expressed a desire to have more freedom in deciding which vehicle history reports they would like to use to merchandise their inventory on our site, and our goal with this partnership is to make that choice a reality,” said Alan Smith, chief operating officer at AutoTrader.com.