Automotive recalls have dominated headlines recently, from NHTSA urging an auto supplier to recall 67 million airbag inflators to a major OEM recalling nearly 700,000 vehicles for potential injury to children due to a defective seat latch.
According to NHTSA, the vehicle repair rate was only 52% for recalls issued in 2021, and from 2011 to 2021, the recall completion rate hovered between a low of 52% to a high of 72.9%. That leaves millions of unrepaired vehicles on our roads today, putting people needlessly at risk.
Dealers can play a significant role in helping reduce the overall number of vehicles with recalls. Reaching out to owners of these vehicles and getting them into the dealership drives revenue and builds better customer relationships.
