For dealerships with high-line vehicles and other late-model inventory that have advanced driver-assistance systems (ADAS) features, a survey and report released on Thursday by global consulting firm AlixPartners put specific dollar figures on how much consumers value that equipment.
According to the Society of Automotive Engineers (SAE), these features range from Level 1 such as collision warnings to Level 4/5 that include full control of steering, braking and emergency autonomous driving.
Those with prior ADAS experience are 12-52% more likely to endorse and expect these features, according to AlixPartners research.
