Larry Dominique, President, ALG
Brand perception now plays a vital role in new vehicle sales growth and used vehicle value retention. Honda and Mercedes-Benz deliver the highest quality vehicles, according to ALG’s Brand Perception of Quality (BPQ) study. Honda had the highest Mainstream brand ratings, followed by Toyota and Volkswagen. Mercedes-Benz led Premium brands, followed by Lexus and BMW. European automakers took six of the top seven Mainstream brands.
See the full analysis for the ALG Brand Perception of Quality
Japanese Automakers Took Three of Top Four Mainstream Brands:
Domestic brands GMC, Ford, and Buick finished next in the top Mainstream brands.
Brand Perception Directly Impacts How Quickly Vehicles Will Depreciate:
Consumers may lack experience with brand and need to consider how perceived in marketplace.
Volkswagen and Subaru Saw Lifts with College-Educated Respondents:
Jeep leaps into top three brands for Millennials, who value authenticity.
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