RoadFlex, a provider of fuel risk management for fleets, launched RoadFlex Direct, an open API platform that lets fleets and their technology partners build RoadFlex into the tools they already run. Instead of working inside a separate dashboard or entering the same information twice, a fleet can order cards, set transaction controls, and pull fuel data straight into its telematics platform, its fleet management system, or its own internal software.
The release is an innovative step for an industry where connecting fuel data to other systems has usually meant slow, custom work. RoadFlex is opening its platform to any system its customers want to connect, a disruptive level of access few fuel providers offer, and it puts the fleet in control of where its data goes.
For fleets, the practical win is that systems start talking to each other. Fuel data that used to live only in RoadFlex can now flow into a fuel management system, an expense dashboard in a tool like Domo or Tableau, or a finance system, live, without anyone copying numbers between screens. A fleet that hires a new driver can provision a card from the same record it already creates, instead of entering that person twice.
That connection reaches the systems fleets already depend on. A fleet running a telematics platform like Geotab, Samsara, Lytx, Azuga, IntelliShift, or Konexial, or a fleet management system such as Fleetio, FASTER, AssetWorks, or RTA, can bring RoadFlex cards, controls, and analytics into that tool. Fleet management companies, such as Holman, and on-site fuel systems, like EJ Ward, can do the same. If a fleet works with other systems beyond the examples listed, RoadFlex Direct can connect with them.
“We believe a fleet’s data belongs to the fleet,” said Greg Soh, CTO and president of RoadFlex. “RoadFlex Direct gives fleets and partners direct control over that data, where it lives and how it is used, and we built it so that openness never comes at the expense of security.”
The launch builds on a year of expansion. In 2025, RoadFlex earned a Sourcewell contract, a competitive award that clears it to sell to government fleets across the country. Government and commercial fleets alike can now integrate RoadFlex through the new platform.
Through RoadFlex Direct, a fleet or its partner can:
- Order physical and virtual fuel cards
- Update transaction controls to manage fuel risk as it happens
- Pull transaction, driver, and fleet performance data into their own dashboards and reportsThe analytics endpoints also open up
RoadFlex’s AI features, including anomaly detection, outlier surfacing, benchmarking, and ranking.
Opening the platform did not loosen security, it raised it. RoadFlex built RoadFlex Direct so that no customer can ever see or touch another customer’s data, with token-based authentication and validation on every request.
For more about RoadFlex Direct, visit roadflex.com.
