image credit NIO
American buyers are used to looking overseas for their luxury cars. And if they’re looking for a full-size executive sedan or a high-end SUV, they may well buy something with a German, Japanese, or sometimes British badge.
The Chinese market has become an aggressive proving ground for high-end vehicles, novel electrification, software-defined cabins, cutting-edge chassis technology, and luxury packaging.
Perhaps the epitome of Chinese luxury transportation today is the Nio ET9. The company calls this a smart electric executive flagship, and it went on sale in 2024 at a starting price of RMB 800,000 or approximately $112,000.
