Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Merchants Fleet Launches New National Fleet Electrification Initiative

Merchants Fleet announced the launch of an innovative new vehicle electrification initiative, Electrify Fleet. This initiative will rapidly deploy new electric commercial vehicles into the market with OEM partners and educate clients about the advantages, applications and options available to them as fleet electrification continues to expand.

“We are committed to the future of electrification and developing an extended ecosystem of industry partners to address clients’ biggest electric vehicle needs and electrify their fleets,” said Brendan P. Keegan, CEO of Merchants Fleet. “Merchants is proud to be at the forefront of fleet innovation, and we look forward to providing our clients with access to a range of electric vehicle solutions that meet their growing needs.”

In conjunction with the launch, Merchants Fleet developed a sophisticated ecosystem of internal and external expertise, which includes a strategic partnership with Lordstown Motors, an Ohio-based original equipment manufacturer of all-electric, light-duty fleet vehicles.

The partnership will introduce the Lordstown Endurance™, the first all-electric commercial pickup truck, to Merchants Fleet clients across North America. Lordstown Motors remains on track to begin production of the Endurance in September with deliveries beginning before the end of the year and full production ramping up throughout 2022.

“Merchants Fleet embodies many of the same values that we built Lordstown Motors upon: strength, integrity, community and innovation,” said Lordstown Motors CEO Steve Burns. “As we continue toward the production, and eventual delivery, of the Lordstown Endurance, our partnerships stand as the physical representation of how we plan to impact the automotive industry, as well as communities across the country, with the advancement of electric technology.”

Automakers worldwide plan to spend $185 billion on developing new electric vehicles as advancements in battery technology continue to drive prices of electric vehicles down. Due to the increased availability and overall reduction in the cost of ownership, electric vehicles are now an increasingly viable and sustainable alternative to their gas-powered counterparts.

Merchants Fleet is leading the electric vehicle charge in the fleet space, starting with a significant order of electric vehicles for its clients. The company also recently hired industry-leading electrification expert Hari Nayar, underscoring its commitment to Electrify Fleet. Merchants has also launched a comprehensive new website at electrifyfleet.com that provides clients with tools and insights to make a seamless and cost-effective entry into the electric vehicle market.

Jan 13, 2021connieshedron
Geotab Announces Release of Upgraded GO9+ Telematics DevicePlanning for the Future
Recent Posts
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • License Plate Cameras Are About to Start Tracking a Lot More Than Just Your Car
  • America’s Heavy EV Problem May End with Drivers Paying More
ASSOCIATION NEWS
Last Chance to Save: Register for NAFA’s Maintenance Workshop
How AFLA Is Positioning Itself for the Future of Fleet Mobility
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly