Three years ago, Silicon Valley developed a fleeting infatuation with a startup called Zee.Aero. The company had set up shop right next to Google’s headquarters in Mountain View, Calif., which was curious, because Google tightly controls most of the land in the area.
Then a reporter spotted patent filings showing Zee.Aero was working on a small, all-electric plane that could take off and land vertically—a flying car.
In the handful of news articles that ensued, all the startup would say was that it wasn’t affiliated with Google or any other technology company. Then it stopped answering media inquiries altogether.
Employees say they were even given wallet-size cards with instructions on how to deflect questions from reporters. After that, the only information that trickled out came from amateur pilots, who occasionally posted pictures of a strange-looking plane taking off from a nearby airport.
Turns out, Zee.Aero doesn’t belong to Google or its holding company, Alphabet. It belongs to Larry Page, Google’s co-founder. Page has personally funded Zee.Aero since its launch in 2010 while demanding that his involvement stay hidden from the public, according to 10 people with intimate knowledge of the company.
Zee.Aero, however, is just one part of Page’s plan to usher in an age of personalized air travel, free from gridlocked streets and the cramped indignities of modern flight. Like Jeff Bezos and Elon Musk, Page is using his personal fortune to build the future of his childhood dreams.
The Zee.Aero headquarters, located at 2700 Broderick Way, is a 30,000-square-foot, two-story white building with an ugly, blocky design and an industrial feel. Page initially restricted the Zee.Aero crew to the first floor, retaining the second floor for a man cave worthy of a multibillionaire: bedroom, bathroom, expensive paintings, a treadmill-like climbing wall, and one of SpaceX’s first rocket engines—a gift from his pal Musk.
As part of the secrecy, Zee.Aero employees didn’t refer to Page by name; he was known as GUS, the guy upstairs. Soon enough, they needed the upstairs space, too, and engineers looked on in awe as GUS’s paintings, exercise gear, and rocket engine were hauled away.
Zee.Aero now employs close to 150 people. Its operations have expanded to an airport hangar in Hollister, about a 70-minute drive south from Mountain View, where a pair of prototype aircraft takes regular test flights. The company also has a manufacturing facility on NASA’s Ames Research Center campus at the edge of Mountain View. Page has spent more than $100 million on Zee.Aero, say two of the people familiar with the company, and he’s not done yet.
Read more of the original article in Bloomberg
