These are exciting and historical times for the global auto industry. The automotive researchers and analysts at Morgan Stanley have come to the realization that the prosecution of their craft along traditional lines will fade to irrelevance, ultimately ending in extinction. They are writing all about technology because they believe that “the industry simply has no future unless it adapts to it.” They go on to claim that, “In the internet of things, the automobile is the ultimate ‘thing.’ Without embracing this change, we have no future as auto analysts.”
They truly believe what they are writing on the future of autos without human drivers, without individual/private ownership and with entirely new players competing for the growth in 10 trillion miles traveled annually.
READ MORE in Morgan Stanley’s eye-opening report.
