Jesse Toprak
VP of Market Intelligence
TrueCar.com
Click here to see what automakers offered in incentives during August
TrueCar.com estimates that the average transaction price for new light vehicles in the U.S. was $30,274 in August 2012, up $428 (1.4%) from August 2011 and down $95 (0.3%) from July 2012. Incentive spending was down, which shows strengthening demand for new vehicles.
Hyundai/Kia Had Lowest Incentives Ever in August:
Chrysler and GM had their lowest incentive spending since June 2011.
TrueCar.com says average incentive for light vehicles was $2,457:
Down $158 (6%) from August 2011, and down $49 from July 2012.
Ratio of Incentives to Average Transaction Price was 8.1%:
Down from 8.8% in August 2011, and down from 8.3% in July 2012.