Our executive editorial team is reporting from several conferences this week; Ted Roberts and Mike Sheldrick are covering The Work Truck Show in Indianapolis, and I am a participant at the International Fleet Meeting at the Geneva Motor Show in Switzerland.
There is a great deal of preliminary work needed to be done for exhibitors to achieve success at conferences such as these, but the rewards that can be reaped are great as well. Fleet marketing expert Ed Pierce addressed that topic in a popular column last April prior to NAFA I&E, and this week Ed offers us a definitive guide — the complete chronology of best practices..
Enjoy this issue and check in with us for daily updates at FleetManagementWeekly.com.
Janice Sutton
Editor in Chief
