Ford’s F-150 pickup truck is the bestselling vehicle in America, and it has been for decades. Now the company has ambitious plans to go electric, but how ambitious, exactly? Well, that’s been changing. Ford CEO Jim Farley spoke to NPR last week with an update on the company’s plans.
“We’re losing billions on our EV business. But what I found is that people who go electric don’t go back. And so the first people who buy our first-generation electrics are going to be the first people to buy our second-generation electrics,” Farley said.
Ford says those second generation electrics will be simpler to build. They’ll have more affordable batteries, so they’ll actually be profitable.