New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent.
“There has been a notable shift in what new-car buyers want in a BEV, and state-of-the-art technology is rising in importance,” said Ben Lundin, insights director with Escalent’s Automotive & Mobility practice. “We’ve seen this trend blossom since launching our EVForward study in 2020, and as a result, we’ve updated our EVForward algorithms to reflect technological appetite, instead of environmentalism, as a key driver of BEV intention for future EV buyers.”
