Today’s Fleet Marketing column from Ed Pierce is nicely done (as always), and speaks to something near and dear to my heart: Digital Marketing. One of Ed’s best pieces of advice: “Start with the undeniable ability to own the channel. In the digital world, you can have total control over direct interactions with your target audience. You can control both the timing and content of your messages.”
If smartly done content marketing that delivers ROI is in your plan for the new year, then I strongly suggest you make FMW a part of your mix. We have an audience of 18,000+ fleet professionals and will work to customize just the right package for your marketing objectives and your budget. You can learn more here, or email me for details.
Today’s issue also features a great Q&A with Bernie Kavanagh on how WEX is able to track EV Fuel Purchases, as well as a report from the Wheels Results+ Fleet Summit in Chicago, which I was lucky enough to attend a couple weeks back.