Remarketing work trucks and equipment calls for considerable expertise; they truly are in a class of their own. In Work Fleet Remarketing: Trust. Knowledge. The FLD Way!, FLD executive Rich Mallek gives us insight into how this respected firm manages these unique transactions. We like this clue to their success: “Besides being work fleet experts,” Mallek says, “we strive to be good people first. And to build genuine relationships with our customers that last years.”
Fleet marketing expert Ed Pierce offers us sage counsel in his latest column: Why ‘Stories’ Win in Fleet Supplier Marketing. Ed says, “If you haven’t made customer stories a top-three priority this quarter, you’re likely ceding the shortlist to suppliers who have.”
Janice Sutton
Editor in Chief
