A proposed class-action lawsuit filed this week in Los Angeles County Superior Court accuses Toyota Motor Corporation of secretly tracking visitors to Toyota.com.
Fingerprinting is an aggressive tracking method. Instead of relying on a simple cookie stored in your browser, it pieces together unique data points about your device. Third parties get a backdoor pass to serve you targeted ads, completely ignoring your legal right to opt out.
For American consumers, this is a glaring red flag. The lawsuit leans heavily on the California Invasion of Privacy Act (CIPA), a 1967 wiretapping law that privacy advocates are now weaponizing against modern digital surveillance.
