Tips on Selling More Pre-owned Vehicles

Tony Albertson at NCM Associates provided tips on how to sell more pre-owned vehicles to CBT News. Here’s his experience on the marketing front….

Marketing Strategy:

Try to create your own pre-owned vehicle branding strategy and advertising theme

Dedicate funds that drive shoppers to your web site

Determine your best internet lead provider sources and grow them

Do at least three “Pre-Owned Vehicle Events” every year

Find your niche in your pre-owned market and become the best at it

Internet Sales Presence:

Be sure your vehicle presentation is the best in class on your web site

Standardize the photos; pick a great backdrop and use it every time

Make web browsing easy for customers – ask some seniors, spouses, and teens to shop your site; entire inventory one click deep

Disposal Strategy:

Determine your disposal strategy for retail off-brand products; retail or wholesale?

Have a “Last Chance” section on your display area

Can you “E-tail” on eBay?