I think we’re all sensitive to the fragility of our own data privacy. In Addressing Privacy Concerns in Driver Risk Management, eDriving CEO Ed Dubens gives us a timely tutorial on data protection concerns that should be considered when organizations seek to implement a driver safety program.
Last month, we published the first in the series of Ed Pierce’s A Call to Action fleet marketing columns: The Importance of Storytellers, Substantiators, and Derailleurs in Today’s Changed B2B Market. In that column, Pierce talked to the importance of Storytelling as he answers the question: How are fleet service providers adapting to today’s buying cycle?
This month, he explains the role of Substantiators. He says, “While stories provide a clear picture of the provider’s promise to a prospect, substantiators provide detailed, factual, or demonstrable proof of the promise. They give a customer a reason to believe, and they provide evidence that supports your claims.”
We welcome fleet veteran Donald Dunphy to our FMW team as contributing editor. He is a man of many talents and we are delighted to be working with him.
Janice Sutton
Editor in Chief