Legacy car rental companies are branching into ride-sharing — often in the most unlikely places. Princeton set up its program, called Revise Your Ride, to encourage faculty and staff to leave their cars at home.
These are signs of a more sweeping change that’s about to overtake a $30-billion-a-year business. It will result in what only a few years ago was unthinkable: a radical new transportation paradigm, where the lines between car ownership, rental, and lease are blurred beyond recognition. In that world, cars will drive themselves and Apple, General Motors, Hertz, and Google will be in the same business.
Read the article at Forbes.