Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Pokémon Go Linked to 10,000 Daily Distracted Driving Incidents

MINNPOST

We have yet another category of dangerously distracted drivers and pedestrians on our roads: the players of Pokémon Go.

According to a study published last Friday in JAMA Internal Medicine, Pokémon Go was responsible for almost 114,000 incidents of distracted driving or walking during a single 10-day period last summer.

Those incidents included at least 14 car crashes, including one, presumably, that occurred on July 18 in Baltimore, when a driver in an SUV swiped a parked (and, fortunately, unoccupied) police cruiser.

But, as the authors of the new study point out, “if players use their cars to search for Pokémon they negate any health benefit and incur serious risk.”

“That’s what I get for playing this dumbass game,” the SUV driver said to the policeman who rushed to the vehicle to see if anyone had been injured.

When Pokémon Go was launched in North America in July, some doctors praised the game for encouraging physical activity. Players use their smartphones to search for and “collect” Pokémon characters placed in various real-world locations — a goal that requires the players to get outside and move around.

The authors also point out that motor vehicle crashes are the leading cause of death among 16- to 24-year-olds, and that six in 10 crashes involving young drivers occur within six seconds of the driver becoming distracted.

To determine how many people play Pokémon Go while either in a car or while walking in traffic, a team of researchers led by John Ayers of San Diego State University turned to social media. They searched Twitter for posts from July 10 through July 19 that contained the word “Pokémon” as well as the word “car,” “drive,” “drives” or “driving.”

They found more than 345,000 such tweets, of which they randomly selected 4,000. These were grouped into three different categories, depending on who was playing Pokémon: the driver of a car, a passenger in a car or a pedestrian walking in traffic.

Digging deeper into that data, Ayers and his colleagues found that one-third of the tweets indicated that a driver, passenger or pedestrian had been distracted by Pokémon Go, suggesting that a total of 113,993 such incidents had been reported on Twitter during the 10 days of the study.

Here’s the breakdown of the tweets by category:

♦ 18 percent made it clear that the Pokémon game-player was the driver. For example, one driver posted, “omg I’m catching Pokémon and driving.” Another tweet said, “My mom just legit stopped the car in the middle of the road to catch a Pokémon.”

♦ 11 percent referred to a passenger playing the game. Such references included “Just made sis drive me around to find Pokémon” and “Spent the drive back with my bros phone in one hand and my phone in the other, with him yelling for me to catch Pokémon for him.”

♦ 4 percent mentioned a distracted pedestrian. These references included such statements as “Just saw a kid get clipped by a car trying to catch a Pokémon” and “Almost got hit by a car playing Pokémon Go.”

The researchers also searched Google News from July 10 through July 19 for articles containing the words “Pokémon” and “driving.” That search yielded 321 separate reported incidents of crashes caused by Pokémon Go, including one in which a player drove into a tree.

Read more of the original article at MINNPOST.com

Sep 26, 2016connieshedron
Automakers Tap New Partners to Bridge Tech GapCustomer Experience, Marketing and Sales
Recent Posts
  • AFLA Announces New Board Members
  • GM Has Found a More Profitable Way to Make Money from Your Car
  • Amazon Added 10,000 Rivian Electric Vans In Just Six Months
  • What Are You Going to Do If the Gas Runs Out?
  • Driver Death Rates Remain High for Small Cars, Models with Powerful Engines
  • Distracted Driving Enforcement Is Expanding. The Cost to Fleets Goes Far Beyond the Ticket.
  • Why Fleet Maintenance Costs Keep Rising – And What the Data Reveals
  • AFLA 2026: Keynote Speakers You Won’t Want to Miss!
  • WEX Brings Standard Fleet’s Connected Vehicle Platform to Fleet Customers
  • Motus Webinar: One Platform for U.S. & Canada Employee Drivers
ASSOCIATION NEWS
AFLA Announces New Board Members
The Hourglass Foundation Named AFLA’s Charity of the Year for the Third Consecutive Year
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
TECHNOLOGY
Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
CONFERENCES & WEBINARS
AFLA 2026: Keynote Speakers You Won’t Want to Miss!
Motus Webinar: One Platform for U.S. & Canada Employee Drivers
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly