Customer Experience, Marketing and Sales are something that we all aim to do well, and they should work together seamlessly, with perfect symmetry.
We have an excellent video clip today from Jeof Bean, author of The Customer Experience Revolution and Customer Experience Rules, talking about the Right Way to Do Customer Experience . When you create a great customer experience for your clients, they become advocates for your company — those coveted brand ambassadors.
We also feature an insightful column from fleet marketing expert Ed Pierce on all the good that can come about when Customer-Centric Marketing Aligns with Sales’ Focus.
Finally, if you’re a fleet service provider looking to market to fleet professionals, then please consider our Content Marketing & Advertising options. We’re gentle on your fleet marketing budget and we will work with you to tailor just the right program. You can get more information here, and don’t hesitate to email me directly.
Ted Roberts
President & Chief Content Officer