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PARS (Professional Automotive Relocation Services), a leading provider of fleet vehicle transport and logistics solutions and an RPM company, announced the appointment of Caroline Costello as Vice President of Sales and Client Relations.
Costello has broad experience in fleet, automotive, and transportation logistics, with a focus on scaling growth and driving commercial transformation. At PARS, Costello will be responsible for leading national sales strategy and revenue growth initiatives.
“As fleet operations become increasingly complex, her experience scaling commercial organizations and deepening client partnerships will complement the foundation we’ve built…” – Lori Rasmussen, President of PARS
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Bud Behling Leasing d/b/a BBL Fleet, a Pittsburgh, PA based fleet management company (FMC), acquired Velcor Leasing Corporation of Madison through a Stock Purchase Agreement (SPA).
The merger brings together two nationally respected fleet management companies with aligned values, complementary offerings, and a shared dedication for client success.
BBL Fleet President & CEO Bud Behling said: “By combining our strengths and mutual commitment to clients, we are well positioned to pursue sustained growth in this business segment and region.”
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ServiceUp, a fleet repair platform that centralizes maintenance and repair operations, announced expanded capabilities to support Class 4–8 vehicles. Fleets can now manage any repair, across any vehicle class, in one system.
By improving coordination, increasing visibility, and standardizing repair workflows, ServiceUp helps fleets reduce downtime and operate with more predictability.
“Class 4–8 fleets are dealing with higher stakes on every repair… We built this to give fleets control over a process that has historically been hard to manage.” – Brett Carlson, CEO and Co-Founder of ServiceUp.
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Join us for an engaging webinar hosted by WIFM on Wednesday, April 29th, 2026 at 1:00 PM CT where we’ll bring together both current and past mentorship participants to share their journeys.
Hear firsthand experiences from mentors and mentees as they reflect on their relationships, the lessons they’ve learned, and the growth they’ve achieved along the way.
Whether you’re a past participant looking to deepen your impact, or are interested in beginning your mentorship journey, this conversation will provide valuable perspectives you won’t want to miss.
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By Eric Anderson, Union Leasing Vice President of Customer Service and Strategic Services & Dale Jewell, Union Leasing Senior Manager, Fleet Maintenance
Fleet today has evolved. Between shifting market dynamics, supply constraints, and external influences, there’s a lot happening at once.
A concierge mindset means staying tuned into what’s happening around your fleet, not just within it.
In addition to seasonal trends, geopolitical developments in the Middle East are adding to the uncertainty. The question, of course, is how does a rapidly evolving fuel supply and cost impact your fleet?
The right partner helps you navigate these complexities. It’s about sharing knowledge, staying ahead of trends, and helping others succeed as efficiently as possible. That’s what fleet concierge means to us at Union Leasing.
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By Ed Pierce, Fleet Brand Acceleration
Fleet managers are hearing a familiar yet increasingly urgent message from truck manufacturers: delaying the purchase of new equipment will likely increase costs.
Throughout the commercial vehicle industry, OEMs are indicating that a combination of economic, regulatory, and operational factors is setting the stage for higher truck prices and reduced availability in the near future.
The foundation of this outlook starts with fleet age. Over recent years, many fleets postponed equipment replacements due to supply chain disruptions, high interest rates, and uncertain freight demand.
However, even in a relatively weak freight market, order activity has started to pick up. This shows a growing awareness among fleets that aging equipment needs to be replaced.
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Fleet Marketing: A Call to Action
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By Ed Pierce, Fleet Brand Acceleration
Customer Experience (CX) doesn’t just support marketing performance; it defines it. When CX aligns with brand promises, marketing accelerates growth. When it breaks down, it quietly undermines everything marketing works to build.
Despite its importance, CX often fragments across organizations. Marketing, sales, operations, and customer success use different systems, metrics, and priorities. This fragmentation creates gaps that customers feel immediately.
To fully leverage CX as a driver of marketing success, fleet organizations must break down silos and align functions around a shared customer journey.
For fleet product and service suppliers, the path forward is clear. Treat CX not as a support function but as a core component of marketing strategy.
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