By Ed Pierce, Editor, Fleet Management Weekly

For over 45 years, RTA: The Fleet Success Company has provided fleet managers with software that delivers actionable data to ensure efficient operations.

Under the leadership of CEO Josh Turley, RTA has evolved from a software-driven operation into a champion of practical consulting and thought leadership.

By proactively addressing emerging trends like AI, telematics, and electric vehicles, RTA ensures its clients are ready for the future of fleet management.

Ultimately, RTA’s commitment to efficiency, culture, and continuous learning has led to significant savings for clients, a rapidly expanding workforce, and a reputation as a catalyst for fleet success.

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By Ed Pierce, Editor, Fleet Management Weekly

The social media landscape for B2B businesses, including fleet management solution providers, has dramatically changed in 2025. Platforms that once provided reliable organic reach now require new strategies, greater focus, and genuine engagement.

For fleet industry marketers, understanding these changing trends is essential for building trust, generating leads, and staying competitive in this swiftly evolving market.

To succeed in 2025, fleet product and service providers must move beyond broad, impersonal posting and embrace a focused, authentic, and proactive social media strategy. Engage directly with your target audience, measure your impact, and be ready to adapt as the social landscape continues to evolve.

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Fleetio, a leading fleet maintenance and optimization platform, announced a record-setting first half (H1) of 2025. Fleetio’s platform enhancements, strategic partnerships and community investments continue to fuel its rapid expansion and growing impact.

To help with rising operational costs, Fleetio’s H1 product launches focus on key features designed to give fleets more control and transparency, while protecting their bottom line.

“We’re reducing the rising pressure on fleet operations through smarter automation and stronger data connectivity across the entire fleet ecosystem, saving hours spent on repetitive tasks and providing deeper insights,” said Jon Meachin, CEO at Fleetio.

Fleetio’s progress in 2025 displays a strong focus on reducing downtime, improving collaboration and giving fleets the tools they need to stay ahead.

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Most of the time, when a rental car company lands in the news, it’s for something fairly routine. But lately, Hertz has been making headlines for a less flattering reason: customers are pushing back over charges for minor vehicle damage.

At the center of the controversy is Hertz’s new AI-powered damage detection system. Some renters say they’re being billed for damage so minor it’s barely visible, and getting answers hasn’t been easy.

Hertz seemingly sorted out the expensive scanning tool and AI software before figuring out how to communicate with customers about it. Multiple customers have complained about how tough it is to discuss damage concerns with Hertz.

via CarScoops

For residents of one state, the cost of car ownership may be far greater than the mere purchase price. Massachusetts may soon track how much you drive and charge accordingly if the new Freedom To Move Act is passed, and it’s causing quite the controversy.

The bill is currently under discussion at the Massachusetts State House, where critics of the new law say it is about control and limiting transportation.

But Democrat Senate Majority Leader Cynthia Creem says otherwise: “This bill does not do that. This bill doesn’t impose restrictions on how much Massachusetts residents can drive nor where they can drive. It doesn’t include fines, penalties, taxes on personal vehicle use.”

via Autoblog

The federal tax credit, totaling a $7,500 incentive to buy an electric vehicle, is being killed by the Trump administration on September 30. As a result, automakers are making sure they urge customers to snap up an EV, according to Reuters.

On its website, Tesla has a banner saying “$7,500 Federal Tax Credit Ending. Take Delivery by September 30, 2025.” Ford is extending its deal on a free home charger with installation.

Analysts predict there will be a bump leading up to the end of the EV tax credit, then a steep drop-off.

via CarBuzz

New-vehicle affordability improved slightly in June, reversing some of the deterioration following the announcement of new tariffs, according to the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

“Tariffs remain a major headwind for vehicle affordability,” said Cox Automotive Chief Economist Jonathan Smoke. “Even with some trade relief, the added cost – up to $5,700 per imported vehicle – hits the most affordable models hardest, limiting options for price-sensitive buyers. We are in the early stages of seeing how manufacturers deal with these added costs, but we do not believe that the American consumer can absorb it all.”

A year ago, prices were 1.2% lower, but interest rates were higher. Incomes and incentives were also lower in June 2024.

via Cox Automotive

By eDriving

Preventing crashes isn’t just about installing new technology or enforcing compliance. It’s about reshaping how your organization thinks about driving. At eDriving, we call this a Crash-Free Culture®. It’s the focus of our new white paper, “The Road to Driver Safety.”

A crash-free culture is one in which driver safety becomes a shared value, championed from the C-suite to the cab. It makes safe driving second nature — not just an obligation.

A crash-free culture doesn’t happen by accident. It’s built intentionally on five key elements that work together to shape behavior, build accountability, and create long-term impact.

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Photo: Frank Memolo on right in Jets jersey with son Chris

By Tod Trousdell, Fleet Marketing Consultant and Partner, RobertsTrousdell Communications

For this round of Fleet Pro Focus, we chat with one of the most well-rounded folks in the biz – Frank Memolo, Senior Manager of North American Fleet at Teva Pharmaceuticals.

He’s that rare breed of fleet professional who’s worked in senior positions in both the service sector and as a fleet manager. Frank knows fleet. He’s also one of the most affable pros you’ll ever meet and is a man of few, yet specific, words when it comes to the industry.

“As technology evolves, so will the fleet industry… Data and AI will reshape how fleets are managed and it wouldn’t surprise me to see each vehicle managed individually based on data pulled from the vehicle.”

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By Lisa Drake, P.E., Director, Fleet Electrification at Merchants Fleet

The fleet industry is approaching a pivotal juncture, with electrification increasingly positioned as a potential path forward for businesses working to reduce emissions and operating costs.

As fleets venture into this complex landscape, one constant emerges: data will be essential in guiding strategic decisions and shaping the future of fleet management using advanced telematics.

Merchants Fleet is actively monitoring these trends and staying ahead of the curve and can help support fleet operators through this pivotal transition.

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