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FleetManagementWeekly
April 23, 2025

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Editor’s Analysis & Top Industry News

Coping with Tariff Pressures

Fleets are significantly impacted by the tariffs implemented by President Trump. Providing insight into this demanding situation is industry expert Ed Pierce. Don’t miss his debut report: Fleet Management Weekly’s Tariff Tracker: How Fleet Managers are Adapting to Tariff Pressures.

We are delighted to welcome Wheels’ client services executive Elizabeth Wills to these pages. We recently talked with Elizabeth about the venerable company’s winning approach to fleet management.

Just this week I had an enlightening conversation with a veteran fleet driver who told me how his company’s extensive safety training impacts his family’s personal driving habits. Intellishift’s Erin Gilchrist echoes that in Drive Down Risk, Lift Up Safety.

Ed Pierce, Ted Roberts, Dave Bean, and I are excited to be attending NAFA 2025 in Long Beach next week. We look forward to seeing you!

Janice Sutton
Editor in Chief


VIDEO: Fleet Allstar Edition – Sharon Etherington

Join Sharon Etherington of Roche Diagnostics in Wheels’ Fleet All-Star Edition of Let’s Speak Fleet as she shares insights behind Roche Diagnostics’ fleet.

This episode includes:

  • Multi-layered safety programs and training refreshers
  • The value of listening to driver feedback
  • Career advice for new fleet managers: Align with the C-suite and find strong mentors

Watch the video for the full interview and hear Sharon’s expert insights firsthand.

VIDEO: Integrations


  Integrations: The Power of Having Everything Talk to Each Other
 

The most efficient fleet operations usually coincide with the most integrated set of tools being used – and that means fewer labor hours, fewer mistakes and a higher ROI.

To learn more about Flete – or to set up a Demo – click HERE.


Zoom Video Interview with You Here?

  Request for Zoom Video Interviews
 

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Contact Ted Roberts to learn more.


Spotlight

Webinar: Tools to Train, Coach and Reward Safe Drivers Webinar: Tools to Train, Coach and Reward Safe Drivers

Join Samsara’s upcoming webinar to see learn about tools that empower safety leaders to automate personalized coaching, reduce manual work, and cultivate a stronger safety culture that keeps drivers safe.

Truck crash rates are on the rise as drivers work longer hours and have new distractions on the road. Simply monitoring dash cam footage isn’t enough. You need actionable insights that translate into measurable improvements in driver safety.

In this webinar, you will learn how to automate coaching, turn insights into action with personalized training, recognize and incentivize drivers who demonstrate safe practices, plus much more.

READ MORE

Element 2025 Market Pulse Report: Vehicle Ordering and Replacement - Growing Focus for Fleet Managers Element 2025 Market Pulse Report: Vehicle Ordering and Replacement – a Growing Focus for Fleet Managers

Element Fleet Management Corp. released its 2025 Market Pulse Report. The report, grounded in data analysis and industry insights across its clients’ fleets from the U.S. and Canada, delves into the business priorities driving fleet management decisions in the year ahead.

“The annual Market Pulse Report provides a comprehensive and collective summary of reflections and analysis from business and fleet leaders and serves as an invaluable resource…,” says David Madrigal, Element’s Executive Vice President and Chief Commercial Officer.

The report provides a clear view of current priorities and pressing challenges fleets are facing as they plan and strategize for the year ahead.

READ MORE

NAFA Launches New Fleet Safety Certificate Program NAFA Launches New Fleet Safety Certificate Program

NAFA is excited to announce its new Fleet Safety Certificate offering, designed to instruct fleet professionals on the critical aspects of operating a safe fleet for their teams, their organizations and their communities.

The Fleet Safety Certificate Program will launch during the return of the Fleet Safety Symposium, taking place on June 2-3, 2025 at the Hilton Garden Inn Austin Downtown in Austin, TX.

The event is designed for fleet professionals, managers and safety experts to come together, share insights and take part in actionable learning to improve their safety operations.

READ MORE

Navigate to Success at AFLA 2025 Navigate to Success at AFLA 2025

Act now to join AFLA in Marco Island, FL for the 2025 Annual Corporate Fleet Conference, Seas of Knowledge. Early bird registration is available through May 31st.

Navigate to your Success with actionable sessions, top-notch keynote speakers and plenty of opportunities to connect with other fleet professionals.

AFLA is excited to welcome you to paradise at the JW Marriott Marco Island Beach Resort. We’ve secured a significant room block to ensure attendees are able to stay on-site. Join the AFLA room block to receive our special rate.

READ MORE

Tariff Tracker


Curated by Ed Pierce, Fleet Management Weekly

This is the first in a continuing report on the impact of U.S. Tariffs on the fleet industry. People often repeatedly ask how fleet managers are reshuffling their plans to deal with these tariff bumps.

Nearly half of fleet managers are hitting pause on their replacement schedules. About 30% are even working to extend the life of their vehicles to dodge those immediate tariff-driven costs.

Fleet executives are now playing out different cost and supply scenarios. In most cases, they update their budgets to cover current expenses, unexpected price swings, and supply delays.

A little over 40% of fleets see U.S.-made electric vehicles or alternative fuel options as a solid way to dodge tariff impacts, though a few are slowing their EV plans because the costs keep creeping higher.

READ MORE

 

Fleet Safety


By Erin Gilchrist, VP of Fleet Evangelism at IntelliShift

Every day, about 3.6 million professional drivers hit the road to keep our businesses and economy moving. The danger they face is amplified by distracted driving, a factor contributing to more than 3,000 reported fatalities annually.

By combining smart telematics tools with meaningful coaching and feedback programs, fleets can create a ripple effect of safer driving behaviors that extend beyond work hours into everyday life.

Drivers trained to recognize and correct unsafe behaviors often carry those habits into their personal lives — on school runs, family road trips, and neighborhood errands.

Technology can’t eliminate every risk, but when fleets combine it with strong safety leadership, consistent driver engagement, and clear expectations, the results speak for themselves.

READ MORE

 

Being Customer-Centric


(Photo: Elizabeth Wills, Senior Vice President of Client Services at Wheels)


By Fleet Management Weekly Staff

We recently sat down with Elizabeth Wills, Senior Vice President of Client Services at Wheels, who has been in that position for almost two years.

While many fleet management companies offer a generic, one-size-fits-all solution, Wheels takes a more tailored approach, considering the specific needs of each client to help them achieve their objectives.

Wheels manages over 4 million vehicles in 61 countries worldwide, with over 900,000 vehicles in North America alone. They work with fleets of all sizes, managing a wide variety of clients from industries ranging from agriculture to construction to government.

READ MORE


Trending

Four More 2025 Models Qualify for IIHS Awards

Four models from three different brands earn 2025 Top Safety Pick or Top Safety Pick+ awards in the latest batch of vehicle ratings from the Insurance Institute for Highway Safety.

The Audi Q6 e-tron, Buick Enclave and Nissan Armada qualify for the higher-tier Top Safety Pick+ award, while the GMC Acadia earns the lower-tier Top Safety Pick.

To qualify for either award in 2025, vehicles need good ratings in the small overlap front and updated side tests, an acceptable or good rating in the pedestrian front crash prevention evaluation and acceptable- or good-rated headlights across all trim levels.

via IIHS

Tariffs Could Make You Money on Your Used Car

The used car market just did something that rarely happens (outside of the pandemic). Prices actually went up year-over-year.

“Used car prices had been falling… but over the past 6 months, used car prices stabilized,” said Karl Brauer, iSeeCars Executive Analyst. “Now used car prices are going up, and this is before tariffs have impacted new car pricing, which will add further upward pressure.”

According to iSeeCars, the average price for a 1-to-5-year-old used car ticked up 1 percent, or $317, in March compared to last year. That might not sound huge, but it marks the first annual increase since October 2022.

via CarBuzz

Low Gas Prices Explained – Key Factors Driving Trend and Whether It’ll Last

AAA has reported the national average price for a gallon of gas as $3.155 for regular fuel, down a noticeable $0.524 from last year’s figure. Average costs for mid-grade, premium, diesel, and E85 fuel have also declined from a year ago, so what’s driving this trend?

Experts attribute lower gas costs to softer demand as spring break travel declines and crude oil being at its lowest price in a few years, which may cause the pattern to continue into summer.

If the US experiences a recession due to escalating international trade wars, fuel costs could further decrease due to lower demand.

via Autoblog

No Scratch or Ding Escapes Hertz’s New Secret Weapon for Your Rental

Hertz has teamed up with Israeli tech startup UVeye to install high-tech vehicle scanners at major US airport locations, beginning with Atlanta.

These tunnel-like scanners, featuring integrated lights, cameras, and sensors, will now replace the tedious, manual inspections Hertz typically uses during drop-offs.

Known as the “MRI for vehicles,” the system is touted as providing unparalleled speed and accuracy in detecting mechanical and cosmetic issues. In just seconds, the scanners examine the bodywork, glass, underbody, and tires. The digital data collected is then compared to the vehicle’s original condition report, identifying any changes that might have occurred.

via Carscoops

Data-Driven Insights


By Andrew Bartholomew, Market Insights Analyst at Fleetio

Fleet Managers know that their decisions impact the fleet’s bottom line, customer satisfaction, and driver safety. The legacy approach to fleet management often involves a patchwork of solutions—spreadsheets, manual reminders, and disjointed systems.

Fleet management software offers a comprehensive solution to these challenges, providing fleet managers with data-driven insights and tools to automate daily tasks and mitigate potential issues.

Fleet management software equips fleet managers with tools that reduce their workload and provide clear, actionable insights, improving the state of the fleet and the well-being of the people behind the wheel and the desk. 

READ MORE

 

Fleet Pro Focus


By Tod Trousdell, Fleet Marketing Consultant and Partner at RobertsTrousdell Communications

For this edition of Fleet Pro Focus we chat with one of fleet’s best known – and immensely popular – technology experts, Heidi DiAngelo, Director of Strategic Business Development at Ridecell, and a 20-year veteran of the industry.

What do you think the most important themes are for fleet as we head into the teeth of 2025?
For fleets, it’s all about simplification and cost-cutting—doing more with less. For providers, we need to focus on digitizing operations and improving the customer experience, with AI solutions playing a big role.

What do you think are the biggest challenges facing the industry?
We’re in the midst of a significant transformation in the Fleet & Mobility Industry, with growing pressure to digitize and simplify operations. Historically, many organizations have developed their technology in-house, but moving forward, we’ll need to shift…

READ MORE

 

Fleet Audits


(Photo credit: ACT Expo)

Fleet Advantage, a leading innovator in specialty financing, fleet data analytics, fleet management services, and life cycle cost management, announced it is exhibiting at the ACT Expo from April 28 – May 1 at the Anaheim Convention Center in booth #5908.

Company executives will be on hand to offer complimentary fleet audits, discuss tariff-driven equipment cost increases and their newly launched Tariff-Readiness Plan.

They will also explain how AI and data-driven solutions are helping to solve the transportation industry’s biggest challenges in logistics, mandates, equipment procurement, asset management, and flexible financing.

READ MORE





Fleet Management Resources

 

AFLA
The Automotive Fleet & Leasing Association works with member companies to address key issues facing the entire industry and deliver leading-edge programs that advance their skills and enhance the environment in which they sell products and services.

Kingbee
Reimagining commercial van and fleet rentals. We upfit in-house, add your signage and ship your fleet vans to 48 states.

Ranger Design
Work van equipment tailored for your every need. Committed to developing products and solutions that help customers save time and money, do more with less, and meet – and exceed – their biggest goals.

eDriving
eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

SuperVision
SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

FLD
The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS
PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Wheels
Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.




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