November 6, 2018

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Editor's Analysis & Top Industry News

How Do You Successfully Market to Fleet Professionals?

We have the answer: marketing expert Ed Pierce has written a superb, instructive series on marketing communications. This week, we feature A Call to Action: The Final Step in Successful Marketing Communication. If you missed Ed’s earlier steps, you can access the entire four-part series along with a wealth of solid fleet marketing pointers here.

“Let us not be afraid to help each other—let us never forget that government is ourselves and not an alien power over us. The ultimate rulers of our democracy are not a President and Senators and Congressmen and Government officials but the voters of this country.” ~Franklin D. Roosevelt

Janice Sutton
Editor in Chief

Thought Leadership

Customer Driven — Engage your organization to create customer loyalty, trust, and superior service

Disruptive Leadership — Master the principles of disruptive leadership

Fleet Asset Management – Best practices for work truck management

Fleet Marketing – Guiding principles for fleet providers to improve marketing and increase sales

Fleet Spectator A 360 view of the fleet industry

Globally Speaking — Perspectives on the multinational fleet

In the Public Interest — Successfully managing the government fleet

Managing the Reimbursed Fleet — Expert strategies to manage mobile employees

On Fleet Driver Management Solutions to improve your fleet’s accident rate and cut costs on collision repairs

Safety & Risk — Impactful driver safety and risk management tools and techniques

Talent Management — Smart guidelines to help you manage the talent in your workplace


VIDEO: Donlen Leverages the Strength of Hertz

Donlen is able to leverage the strengths of parent company Hertz in a variety of ways – including increased remarketing efficiencies, and better predictive and prescriptive analytics.

VIDEO: Safe in the Storm

 When the Storm Comes: Securing Vehicles and Drivers

When hurricanes are coming, ACERTUS has a solid process for making sure drivers are safe and storage locations are secure.

VIDEO: Fleet Management Today

 The New Basics in Fleet Management

Over the years the basics in fleet management have changed a bit – and these days they seem to be more focused on safety and mobility, as well as telematics and predictive analytics.

The Fleet Spot

Shell Fleet Solutions Reveals Key Industry Trends in New Report

As vehicles and transport systems become smarter, a new report from Shell reveals, while 59% of industry professionals are excited about the role new technologies will play in their sector, over a third (39%) find it hard to stay informed about new developments.

Shell’s Planning for the Future of Fleets examines trends in commercial transport and explores how fleet professionals feel about their roles, future skills and training. The report includes advice about how to create new partnerships and negotiate contracts to accelerate adoption of new vehicles and technologies; anticipating the rise of ‘virtual fleets’ and their impact on operations and finance.

Top 6 Reasons to Join NAFA!

With organizations tasking fleet professionals to reduce costs and increase responsibilities, members look to NAFA to provide the education, resources, and information to meet these needs.

For over 60 years, NAFA has been the gold standard in fleet, offering valuable tools and insights developed by fleet professionals for fleet professionals.

Seeking even more reasons why a NAFA Fleet Management Association membership brings fleet managers high value in their jobs?

Here are the top 6 reasons why fleet professionals join NAFA

Winter Safe Driving Tips for At-Work Drivers and Their Families

By eDriving

Winter weather conditions impact driver safety regardless of the experience level of the driver.

Here, eDriving provides safe winter driving tips for fleet, safety and risk managers to distribute to their employees who drive at work AND their families. These winter safety tips will help all drivers prepare for the hazards of winter and return home to their loved ones every day, whatever the weather.


How to Select the Right Vehicle Program for Your Mobile Employees

By John Petrucelli, Vice President of R&D and Product Innovation, Motus

Cloud and mobility solutions have converged with the on-demand economy to fuel an increase in people that drive for work, while serving other roles for their business – the food delivery driver, the regional store manager, the repair specialist, to name a few.

All of these different mobile employees have unique needs that their businesses must be able to support. Vehicle programs, meanwhile, have been slow to catch up to the new dynamic. A one-size-fits-all program is no longer the soundest approach.

So how do you determine what type of vehicle program is the best fit for your mobile workers and your business? One key consideration: mileage. The best practices for low mileage drivers are very different from high mileage drivers.


Fleet Marketing

By Ed Pierce, Fleet Industry Marketer

In my last three ‘Call to Action’ columns, I began a series of tips from an article by Anna Kucirkova of Connex Direct Marketing entitled “Four Key Steps Toward Successful Marketing Communication.”

It is a great read with plenty of ideas for fleet industry firms interested in better marketing. Here is the last installment of her story.

When it comes to developing and then deploying an effective marketing plan, there are some highly useful tools available that will make everything work more smoothly.



Fleet Spectator

By Mark Boada, Executive Editor

There’s more talk across America these days that the federal and state fuel taxes that are used to keep our highways and bridges in shape be replaced by another, more reliable source of funding: a Vehicle Miles Travelled (VMT) tax, also referred to as a mileage-based user fee.

The subject came up at the last meeting of NAFA’s government affairs committee, of which I’m a member, the agenda question being whether the organization should take a position on it. (We haven’t, at least not yet.) It was also the subject of an article in the September issue of NAFA’s Fleet Solutions magazine.

I, for one, like the idea of replacing the current federal and state fuel tax scheme with a mileage-based user fee, and believe it’s inevitable. But while it could solve one big program, it would it would also play havoc with fleets’ plans to transition to an electric fleet. Without a steep reduction in the cost of batteries, a steep rise in the price of gasoline, or a government mandate regardless of cost, a VMT could well slow down that transition.



Best and Worst

The Drive

Here’s a cheeky look at the 10 best and worst in automobile technology this year, from Alex Roy, a championship rally race driver-turned automotive gadfly and iconoclast for Meredith, Inc.’s automotive portal, The Drive.

“We love Top 10 lists, but it’s the 10 Worst lists that really get our hearts pumping. A lot of automotive ‘journalists’ pull their punches so as not to endanger those sweet, sweet junkets. I don’t have that problem. I was blacklisted years ago by just about everyone.

“Am I too honest? Maybe. Too unpredictable? Probably. But I say you can’t trust someone who hasn’t said something negative about someone. If everything was great, cars wouldn’t need warranties. If software-based tech functioned as promised, I wouldn’t have a column.

Read the article at The Drive.


Fleet Trends & Issues

Larger Used Cars are Safer for Teen Drivers


Parents have all kinds of choices when it comes to their teen’s first car. To help make that decision a little easier, the Insurance Institute for Highway Safety has a few suggestions.

“Bigger vehicles provide greater protection,” said Jessica Cicchino, IIHS vice president for research, in a statement. “If you’re riding in one of the smallest vehicles on the road, you’ll be at a disadvantage in a crash with almost any other vehicle around you.”

Read the article at MSN.

A Comfortable Seat is a Must When Selecting a Vehicle

The New York Times

Comfort is deeply personal for consumers and a good seat helps improve safety, makes us better drivers and can even increase a car’s fuel efficiency.

A typical driver will spend nearly 38,000 hours behind the wheel in a lifetime, covering some 800,000 miles.

While the budget for seating can be second only to the engine, the automakers do not manufacture the seats. They employ designers, chemists, ergonomic specialists, metallurgists, artisans, plus biomedical and software engineers to provide solutions for the automakers.

Read the article at The New York Times.

Kia and Hyundai Reveal Solar Charging System Technology to Power Future Eco-Friendly Vehicles

The Detroit Bureau

Hyundai and sibling Kia’s future vehicles will be built using electrified drivetrains will start coming with solar roof or hood panels capable of helping charge their batteries. The technology is expected to extend range, reduce emissions.

“In the future, various types of electricity-generating technologies, including the solar charging system, will be connected to vehicles,” said Jeong-Gil Park, executive vice president of engineering design at Hyundai Motor Group. “This will enable them to develop from a passive device that consumes energy to a solution that actively generates energy. The paradigm of the vehicle owner will shift from that of a consumer to an energy prosumer.”

Read the article at The Detroit Bureau.


Could A Fitbit For Mobility Options Cut Your Carbon Footprint?


A Vancouver-based daily trip planning app with choose-your-current-priority function, can create routes made up of different transportation modes with three possible ideals – save time, take an optimized recommendation, or save money – and then compare those routes’ CO2 costs to driving your own car.

“If you give somebody half the commute time, it’s likely they’re going to drop the car,” David Oliver, Founder and CEO of Cowlines creator Greenlines Technology said in a phone interview. He believes viewing alternatives will also encourage people to be a bit more eco-friendly.

Read the article at Forbes.

Joining Forces?

The Detroit News

Ford and Volkswagen have been investigating a partnership on autonomous vehicles as part of talks that began earlier this year.

“These companies can form some partnerships on this stuff and spread out the costs of some of this development,” said Sam Abuelsamid, analyst with Navigant Research, a company that tracks autonomous vehicle development. “The costs of this technology are enormous. If they can develop one system that they both utilize, they can spread that cost over more vehicles.”

Read the article at The Detroit News.


Electric Vehicles


The biggest barrier to buying cleaner cars is still the high price. Households most likely to buy a battery-powered electric car have an income of $300,000 a year or more.

The cost of full adoption is astronomical.

An estimated $6 trillion is theoretically needed to build the infrastructure that electric cars need such as charging stations and power networks. Add to that the amount companies spend on making the cars and batteries, and the number could be even higher.

Read the article at Bloomberg.


What’s the Right Answer?


The best answer to “What do you think is your greatest weakness?” is a candid one, where you briefly describe something you’ve struggled with, and then tell how you’ve approached getting better at it.

“The biggest mistake I see job candidates make is, they do exhaustive research on the prospective employer and the industry, and almost no real, honest thinking about their own strengths and weaknesses,” Tom Gimbel, CEO of Chicago-based recruiters LaSalle Network says. “It’s fine to know a lot about the company, but obviously the interviewer already knows a lot more about that than you do. He or she wants to know who you are.

Read the article at Fortune.

Fleet Management Resources
AFLA – Automotive Fleet & Leasing Association
Providing the advanced forum for corporate fleet professionals to network with industry leaders.
The CEI Group Inc.
CEI is North America’s largest provider of fully integrated fleet accident management, driver safety and risk management services.
NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.
Offering a nationwide vehicle delivery and relocation service; serving the corporate and commercial fleet industry.
Since 1965, Donlen has been the fleet management industry’s leading provider of comprehensive, integrated financing and asset management solutions — and that spirit of innovation continues today.
PARS' mission is to provide you with high-quality service at competitive prices for all of your transportation needs.
Driven fleet professionals. Driving results.
Driving Dynamics
Driving Dynamics was established to help corporate fleet drivers develop expert, safe driving skills using proven, advanced driving techniques.
Wheels, Inc.
First in fleet for 79 years. Wheels helps you build tomorrow’s fleet today.

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