Comfort is deeply personal for consumers and a good seat helps improve safety, makes us better drivers and can even increase a car’s fuel efficiency.
A typical driver will spend nearly 38,000 hours behind the wheel in a lifetime, covering some 800,000 miles.
While the budget for seating can be second only to the engine, the automakers do not manufacture the seats. They employ designers, chemists, ergonomic specialists, metallurgists, artisans, plus biomedical and software engineers to provide solutions for the automakers.
Read the article at The New York Times.