FleetManagementWeekly AmeriFleet
May 5, 2015


Editor's Analysis & Top Industry News

Funnel Vision

I suspect we’re all familiar with the concept of the ‘Sales Funnel,’ but do you know how – and where – your marketing efforts truly play into that funnel? Today’s Fleet Marketing column from Ed Pierce is as insightful as ever, and it also features a fantastic graphic of how the Sales & Marketing Funnel works.

We’ve also got a great Asset Management column from Element Fleet’s Keith Trumbull on Forkift Operator Safety 101. Last year OSHA inspectors gave out over 2,000 citations for serious forklift violations – with fines ranging from $500 to $7,000 each -fines that could be easily avoided.

Happy reading – and make sure you check in with FleetManagementWeekly.com for daily updates.

Ted Roberts
COO & Chief Content Officer

INDEX: Find All of the Fleet News and Information You Need on Newly Redesigned FleetManagementWeekly.com

All posts from the newsletter can be found on our newly redesigned web site, FleetManagementWeekly.com,

Browse these categories:

Association News — Find out what’s going on at associations of importance to the fleet community.
Fleet Trends & Issues – Check out articles about current fleet issues and trends
Fleet Safety – Read news about various aspects of fleet safety, including interviews of fleet safety leaders
Fleet Videos – Watch video clips of fleet newsmakers
Interviews – Read Fleet Management Weekly’s interviews with industry leaders.
Telematics — Learn about the latest in fleet telematics news

Read monthly columns: Fleet Marketing, Fleet Asset Management, The Mobile Employee, On Accident Management, The Fleet Customer Experience, Think Global Plan Local, The Fleet CX Toolbox, and Fleet Safety.


VIDEO: License & Title - and Keeping Drivers on the Road

When it comes to license and title, AmeriFleet offers some powerful turnkey solutions that keep drivers legal, compliant, and on the road.

VIDEO: Understanding Clients' Unique Needs
  Want to Keep Your Clients? Then Push Yourself.

Wheels works closely with clients to understand their unique needs and develop tailored solutions – a methodology that helps them to keep clients for a very long time.

VIDEO: A New Remarketing Solution
  Selling Fleet Vehicles: A Smart Alternative to Auction

CarLotz was created with a focus on consumer vehicles, but they soon learned they had an enticing solution for fleet sales as well.

The Fleet Spot

Sue Branston 1 Fleet Logistics Opts for Experience in New Strategic Account Management Role

Europe’s largest independent fleet management provider, Fleet Logistics, has opted for extensive fleet experience in the appointment of Sue Branston to the new role of strategic account manager.

Branston has worked in the fleet industry for the last 25 years, and was most recently sales director at Total Accident Management where she was responsible for a team of business development managers and key account executives.



Plans are underway for our 2016 Institute and Expo scheduled for April 18-22, 2016 in Austin, Texas! ♦ I&E Is Your Place To Find Solutions! ♦ Let Us Know What Fleet Issues and Problems You Are Dealing With!

NAFA’s I&E Curriculum Committee is now working to identify key topics for this conference. This is your chance to submit program and session ideas that would benefit your fleet industry peers. All are invited to recommend ideas for topics and suggest speakers or panelists for consideration.


Bob-Glose CEI Names Bob Glose Senior Director of Operations

The CEI Group, Inc. (CEI) has named Bob Glose senior director of operations.

Mr. Glose has 13 years of diverse experience at CEI, spread over two terms of service.

“Bob is an experienced fleet professional who has distinguished himself in service to CEI customers and our organization,” said Wayne Smolda, CEI’s president and chief executive officer. “This latest promotion is a testament to his leadership as well as his contributions to our operating committee and strategic planning teams.”


ARI award ARI Named for a Second Consecutive Year to InformationWeek Elite 100

ARI® ranked 63 on this year’s InformationWeek Elite 100, a list of the top business technology innovators in the U.S. This is the second consecutive year ARI has been named to the Elite 100 list and the seventh award it has received from InformationWeek in the past ten years. 

“It is an incredible honor to be recognized once again by the InformationWeek Elite 100,” commented Steve Haindl, executive vice president for technology and innovation for ARI’s parent company Holman Automotive Group. “The creativity, innovation and collaboration our team demonstrated to develop ARI Driver Excellence and bring to market was truly impressive, and I’d like to congratulate everyone on their hard work and on this tremendous recognition.”


Fleet Marketing

by Ed Pierce, Founder, ITA Fleet Communications

The Sales Funnel is a proven representation of progress in the world of sales, and it is a common illustrative of the sales pipeline for management. However, the funnel has been useful among marketers in depicting the advancement of marketing opportunities, too.

Curiously, there has been scant consideration of a Sales & Marketing Funnel beyond the basic four elements of customer relationship building — Attention, Interest, Desire, and Action. Yet, in the world of B2B, it takes a combination of interacting sales and marketing tactics to drive sales. Together, sales and marketing are how B2B business is won!

READ MORE, and see a great graphic of how the Sales & Marketing Funnel works!

Fleet Asset Management

By Keith Trumbull, VP of Material Handling Equipment, Element Fleet Management

Did you know that, on average, there are 100 fatalities and between 80,000 and 90,000 injuries per year resulting from the unsafe operation of forklifts? Training plays a critical role in accident prevention and the safety of everyone involved in material handling equipment management. One of the more common pieces of material handling equipment that a manager will oversee is a forklift. Preventing forklift accidents saves lives, reduces costs and maximizes productivity.

In order to help monitor the use of machines and minimize the dangers, the Occupational Safety and Health Administration (OSHA) covers forklifts under the “Powered Industrial Truck” regulation. Last year alone, federal and state OSHA inspectors conducted 83,380 workplace inspections that resulted in over 2,000 citations for serious forklift violations. These violations typically carry a fine ranging from $500 to $7,000 each – a fee no company or operator wants to pay. However, in the retail and transportation/warehousing sectors, forklifts are the second most frequently cited area.

READ MORE to learn how can you steer clear of these violations, therefore avoiding fines and injuries to employees operating or working in a facility with forklifts.

Saving Money from Day One

One of the San Francisco Bay Area’s fastest growing landscape companies, Earthtech Landscape, provides professional grounds management services. With field offices serving 7 counties, it’s locally owned and managed and offers a range of landscape services, including commercial landscape maintenance, landscape construction, irrigation & water management, and complete tree care, pruning, and removal.

Earthtech was ready for the benefits of GPS fleet tracking – like knowing precisely where every rolling asset is located at every moment, and monitoring driver behaviors like speeding and hard braking, to the end of improving safety and saving on fuel costs. The solution they found cost only 70 cents per day, per vehicle: Azuga G2TM tracking units under-the-dashboard of its vehicles, installed in just minutes.


Fleet Trends & Issues

Avis Builds Largest Electric-Vehicle Lease Fleet In Europe With Latest Nissan Order

Denmark is about to gain the largest fleet of electric cars available for lease in Europe, thanks to a deal between Nissan and Avis.

The rental company will purchase 401 Nissan e-NV200 electric vans, and 60 Nissan Leaf electric cars. That will supplement an existing contingent of Leaf electric cars, and bring the total number of electric vehicles in the Avis Denmark fleet to 861.

Read More

Waiting For Apple CarPlay And Android Auto? We Hope You Brought A Book

In 2013, Apple introduced something called “iOS in the Car”, an infotainment system that could run on dashboards, mimicking the screens of our beloved iPhones. Early last year — nearly 14 months ago — Apple renamed the product CarPlay and said that it would become available on Ferrari, Mercedes-Benz, and Volvo models within days.

As AutoNews reports, however, reports of CarPlay’s arrival have been greatly exaggerated. To date, it’s only been made available on two Ferrari models, one costing about $200,000, the other, $300,000.

Read more

Stop “Crying Wolf,” Over 54.5 mpg Standard, Says “Queen of Cleaner Cars”

With fuel prices down by as much as 30% from their 2014 peak, millions of Americans have been migrating to pickups and SUVs and abandoning compact passenger cars and alternative fuel vehicles. That’s leading some industry executives to question whether the federal government should re-think the 54.5 mpg Corporate Average Fuel Economy, or CAFE, standard set to take effect in 2025.

Such a move would be a critical mistake, warns Margo Oge, a former official with the EPA who helped put together the compromise fuel economy rules and who has been dubbed by some “the Queen of Cleaner Cars.” If anything, she says, the tough mandate targeted for a decade from now doesn’t go nearly far enough.

Read More

Audi Just Created Diesel Fuel from Air and Water

Audi is making a new fuel for internal combustion engines that has the potential to make a big dent when it comes to climate change – that’s because the synthetic diesel is made from just water and carbon dioxide.

The company’s pilot plant, which is operated by German startup Sunfire in Dresden, produced its first batches of the “e-diesel” this month. German Federal Minister of Education and Research Johanna Wanka put a few liters of the fuel in her work car, an Audi A8, to commemorate the accomplishment.


Clean, Cost-Effective Fleet Solutions

ARI just announced the launch of ARI SustainableWorks, a consulting service designed to help organizations configure best-in-class fleets supported by clean, efficient and cost-effective fleet solutions.

The new service is designed to help clients develop and implement forward-thinking sustainable strategies that are tailored to each fleet’s unique objectives, needs and operating characteristics. A team of industry-leading consultants is at the core of this new service, which is dedicated to helping fleets to optimize operations by reducing total cost of ownership and enhancing environmental performance.


The Advantages of Car Sharing

The city of Boston has been quietly running its own internal Zipcar service for city employees for the past three years that cuts back on the need for government-owned cars.

“We don’t want vehicles sitting; that helps nobody,” said Matt Bradley, a public works employee who helps oversee FleetHub. “There’s environmental advantages, there’s also advantages cost-wise. We don’t have to maintain as many vehicles.”


Easy to Steal?

Automakers have gone to great lengths in recent years to make it more difficult to steal a car. Some owners, however, are going to great lengths to make it easy again.

According to the National Insurance Crime Bureau, or NICB, at least $750 million worth of vehicles were stolen between 2012 and 2014 because motorists left the keys inside. And NICB President Joe Wehrle says, “I’m sure the numbers are probably higher,” but owners aren’t likely to admit the fact when they file a police report or insurance claim.

Read More

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