by Ed Pierce, Founder, ITA Fleet Communications
The Sales Funnel is a proven representation of progress in the world of sales, and it is a common illustrative of the sales pipeline for management. However, the funnel has been useful among marketers in depicting the advancement of marketing opportunities, too.
Curiously, there has been scant consideration of a Sales & Marketing Funnel beyond the basic four elements of customer relationship building — Attention, Interest, Desire, and Action. Yet, in the world of B2B, it takes a combination of interacting sales and marketing tactics to drive sales. Together, sales and marketing are how B2B business is won!