Among the early adopters who own an electric vehicle (EV), 82% say they “definitely will” consider purchasing another EV in the future, according to the inaugural J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study. However, satisfaction with the current ownership experience is a key influencer for whether owners will purchase the same brand of EV again.
The overall EVX ownership index score measures electric vehicle owners’ satisfaction (on a 1,000-point scale) in premium and mass market segments across seven factors.
“Brand loyalty can be fickle among EV owners,” said Brent Gruber, senior director of global automotive at J.D. Power. “While early adopters of EVs say they’ll remain loyal to EVs in general, staying with the same brand is not a sure thing. Auto manufacturers will have to keep EV owners and shoppers interested in their products beyond just the cost equation.”
Read the article at J.D. Power.