The J.D. Power Automotive Performance, Execution and Layout (APEAL) Study, now in its 26th year, assesses the emotional attachment and excitement that new-vehicle owners feel 90 days after the big purchase.
“The APEAL Study measures owners’ emotional attachment to their new vehicle, and the product launches that took place this model year have done a really good job,” said David Amodeo, J.D. Power’s director of global automotive. “Some are all-new, and some are redesigns, but the new launches demonstrate that automakers are getting even better at hitting buyers’ emotional triggers.”
According to the 2021 APEAL Study, automakers are building new vehicles that are more appealing than ever before. At least some of the growth in overall appeal is due to the rollout of attractive new models. Indeed, many of the top-performing models in the 2021 study are all-new or redesigned: BMW 4 Series, Chevrolet Tahoe, Ford Bronco Sport, Ford Mustang Mach-E, Genesis G80, Kia K5 and Toyota Sienna.
Read the article at J.D. Power.
