“Around the world, Ford Pro knows commercial vehicle customers better than anyone, and that’s just a starting point”~ Ted Cannis
Just over a year after Ford formed Ford Pro, an effort to expand its role in the business- and government- truck markets, the company announced the appointment of a team of senior executives to guide the operation.
“We’ve put together an experienced Ford Pro leadership team that is completely focused on helping commercial and government customers increase uptime and reduce ownership costs,” said Ted Cannis, chief executive officer, Ford Pro. “With customer productivity as our north star, this leadership team and our employees around the world are going to change how business in the commercial vehicle space is done.”
• Tim Baughman, general manager, North America. Baughman joins Ford Pro after serving as Ford’s controller for U.S. marketing, sales and service.
• Muffi Ghadiali, head, Ford Pro charging. Ghadiali is CEO of Electriphi, a California-based provider of charging management and fleet monitoring software for electric vehicles acquired by Ford in June.
• Rahul Singh, chief technology officer. Singh leads the team responsible for leveraging technology from the ground to the cloud to improve uptime, total cost of ownership and performance of fleet vehicles. In his most recent position, Singh was head of software development for Ford Autonomous Vehicles LLC. Prior to joining Ford, Singh was vice president of engineering at Pivotal Software and a partner at Xtreme Labs.
• Navin Kumar, chief financial officer. Kumar joins Ford Pro after six years in strategic leadership roles within Ford Autonomous Vehicles LLC and Ford corporate strategy and business development teams.
• Wanda Young, a digital transformation expert and innovative brand marketer, had been chief marketing officer of Samsung Electronics America.
• Tracey Pass, chief human resources officer. Pass will lead a team focused on building a global human resources strategy for Ford Pro. Previously vice president human resources at The Walt Disney Company, Pass brings expertise in talent acquisition, culture development and employee experience.
• Hans Schep, general manager, Europe. Schep will continue to lead Ford’s commercial vehicles business in Europe. As head of Ford Pro in Europe, Schep will report to both Ted Cannis, CEO of Ford Pro and Stuart Rowley, president, Ford of Europe.
“Around the world, Ford Pro knows commercial vehicle customers better than anyone, and that’s just a starting point,” said Cannis. “We’re constantly learning and using that knowledge to develop must-have products and services – recognizing that when our customers win, Ford Pro wins.”
Ford Pro’s Services include its existing Ford’s IC-engine commercial vehicles as well as HEvs and EVs; hardware and software solutions for charging at home, public stations, and work and depot charging; integration of digital services to enable better fleet management and maintenance.
In addition, Ford Pro is expanding its network of CV centers by adding 120 dedicated large-bay service hubs throughout the U.S. with extended hours and rapid turnaround. Ford Pro plans to introduce 1,200 mobile service vehicles by 2025.
Ford Pro anticipates its growing capabilities will generate $45 billion in revenue from hardware and new services by 2025 – up from $27 billion in 2019. In North America, Ford’s share of Class 1 through Class 7 full-size trucks and vans today exceeds 40%. In Europe, Ford has been the leading commercial vehicle brand for six consecutive years.
