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Ford Pro: Employee Pricing – From Our Business To Yours

Ford Pro: Employee Pricing - From Our Business To Yours

Ford Pro is introducing a new initiative for its customers: Employee Pricing; From Our Business To Yours.


Through July 6, commercial and small business customers get access to what Ford employees actually pay, well below MSRP, on eligible Ford Pro vehicles. Timed to Ford’s America 250th, this moment recognizes 250 years of American business and the workers who have powered it.

With operating costs rising across fuel, insurance, parts, and labor, Ford Pro is looking to ease the financial pressure on the businesses and workers that form the backbone of local economies.


From Alicia Boler Davis, President of Ford Pro:
Hard work drives America. Every minute, night or day, there are millions of men and women clocking in to keep this country moving. Silently. Proudly. Grafting with their hands and laboring in the dark so that others can live in the light.

They’re the electricians, plumbers, contractors, and construction workers. The utility crews keeping our lights on. The local city employees keeping our streets safe and our water flowing. They are the first responders protecting and saving lives, every single day.

I personally understand how demanding these jobs can be, but also how rewarding and impactful they are for families across America.

I grew up in a blue-collar home in the Detroit area. My father and my grandfather both worked in automotive manufacturing during their careers, right here at Ford. Decades later, I walked through the doors at this iconic company as an intern to start my own journey.

I feel immense pride when I reflect on the work that they did to provide for our family, the long shifts that were the foundation to my education and paved the way for my career and my own family.

This is why I came to Ford Pro. I am committed to helping make a difference for today’s essential workers. They are the lifeblood of their families and local communities, but also the backbone of business and our economy.

Every day for 250 years, these businesses have been powered by the hustle of hard work, and have kept our nation forging forward. And for nearly half of that time Ford has been a part of this American success story.

We have been designing vehicles to enable hard work since 1905, and today, our vans and trucks are operated by more small businesses than any other automaker in America. Whether it is the Transit van packed with tools, pipe and parts for your local plumber, or the Super Duty clearing 30 inches of snow from your driveway in the middle of an ice storm.

But right now, in a world that can feel increasingly divided, we believe it is time to return to the foundational values that keep us grounded. Looking out for your neighbor, your family, and supporting the businesses and their workers who enable a better life for all of us.

That is why i am proud to share that from now until July 6, we are introducing a new initiative for our Ford Pro customers: Employee Pricing; From Our Business To Yours.

Simply put. Businesses pay what we pay.

This isn’t a promotion. It is a sign of mutual respect. It is our way of easing the burden on the businesses and unsung heroes that carry the weight of this country on their shoulders.

Hard work drives America. It always has, and it always will.

We just want to make it a little easier for hard work to drive a Ford.


Eligible Ford Pro vehicles

  • Super Duty
  • Transit Van
  • F-150
  • Maverick
  • Ranger

Specific trim eligibility and details at FordPro.com

May 7, 2026Dave Bean
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