After resisting safety regulations for a couple of generations, automakers have learned that being perceived as a safety leader is good for business.
Advanced driver assistance systems like collision alert and autonomous emergency braking are increasingly common in affordable, high-volume cars and SUVs at the heart of the market.
“Our surveys show shoppers increasingly want more technology that assists in making them better, safer drivers,” Autotrader executive analyst Michelle Krebs said. “They feel some features should be standard, but are willing to pay extra for more advanced systems.”
Read the article at Detroit Free Press.